Bisleri and Jet Airways add to the grandeur of the Airtel Delhi Half Marathon 2017

New Delhi, 15 September 2017: Procam International, the pioneers in distance running in India, today announced new associations and initiatives at the back of the 10th edition of world's prestigious Airtel Delhi Half Marathon (ADHM).

With thesuccess of their associations with Procam events earlier this year, India'sleading brands  have extended their association with ADHM -  Bislerias the Hydration Partner and  Jet Airways as the official AirlinePartner.  In addition to this, PUMA, leading Sportswear Company inIndia launched an exciting shoe collection initiative to address the basic needof easy access to quality footwear. 

As theHydration Partner, Bisleri will cater to the water requirements for the runnersand professional athletes participating in the event. In addition to thatBisleri, will also engage with runners and share knowledge on hydration, andwill ensure water stations along the route to take care of the hydration needsof all runners.

"With consumers increasingly realisingthe importance of active lifestyle, Bisleri would like to emphasise theimportance of water for leading a healthy lifestyle. Hydration as a subject isneglected in sports until now in India. Associating with Procam Internationalgives us an ideal platform to connect with the consumers, educate them aboutthe importance of right hydration and let our consumers know that we care fortheir health. It is important to adopt a correct hydration strategy, especiallyduring endurance runs as not just dehydration, even over hydration is a seriousproblem and can adversely impact runner's health and performance." said AnjanaGhosh, Director, Marketing, Bisleri International Pvt. Ltd.

After comingon board as a partner for 2017 edition of Mumbai Marathon, Jet Airways extendedits support to the Airtel Delhi Half Marathon 2017. As India’s premierinternational airline, all our world-class elite athletes will fly the JetAirways and take comfort in their warm hospitality and smooth experience.

JayarajShanmugam, ChiefCommercial Officer, Jet Airways said, “Marathons not only test thespirit of human endurance, but also reflect the power of resilience as well asthe strength of faith and self-belief. Jet Airways is proud to associate itselfwith the 10th edition of the Airtel Delhi Half Marathon – one of India’s iconicrunning events. It is our endeavour to spur our employees and participants topush and go beyond their limits, in the pursuit of excellence.

On thesidelines of the 10th edition of ADHM, PUMA India has launched a shoecollection initiative in association with Goonj, a social enterprise focused towork on improving accessibility to basic needs like clothing, education andsanitary pads while changing the dynamics of giving & receiving withdignity.Under this initiative, starting November, 2017, customers can droptheir used shoes at PUMA stores across 12 cities. These can be sports/casualshoes of any brand but should be in a condition such that the recipient can useit.  All the collected shoes will be given to Goonj, who will furtherchannelize these shoes to rural India and eventually help many others set theirfeet on the ground in comfort. According to various studies and reports, morethan half of rural population in India don’t have access to proper shoes. Thisinitiative from PUMA creates a platform to help in this need.   

AbhishekGanguly, MD,PUMA India, said “We are excited to be associated with ADHM for the third time.Running has immense potential in India, and we want to do everything we can tonurture this ecosystem. Associations such as these are in line with our pursuitof encouraging more people to adopt a healthier lifestyle. 

He furtheradded, “As the leading Sportswear Company in India, it is our responsibility toaddress the basic need of easy access to quality footwear. Our Shoe Collectioninitiative with Goonj is a step in this direction which has the ultimate aim ofshoes for every foot”

“The AirtelDelhi Half Marathon celebrates a landmark year with its 10th edition. It’s amatter of great pride for us to have Bisleri and Jet Airways as our partnersfor the 2017 Airtel Delhi Half Marathon. Successful delivery of this eventneeds partners who share the same vision and passion and in Bisleri and JetAirways, we have found just that. The shoe collection initiative launched byPUMA further strengthens their commitment to the sport.  This is abeginning to a long standing partnerships and we will continue in delivering amemorable experience every passing year,” expressed Vivek Singh,Joint MD, Procam International.

ADHM thisyear has received the merit of a Gold Label Race – a rare distinction from theInternational Association of Athletics Federations (IAAF) classifying the halfmarathon as one of ‘leading road races around the world’. This new status comesas a jewel in the crown for the country’s most preferred half marathon. In abid to give a fillip to the emerging runner community, for the first time, therewill be a 10K timed run exclusively via charity. Besides all half marathonrunners will get exclusive PUMA Race Day Tees while first 1000 runners willreceive PUMA Finishers Tee.

Registrationsfor the event are now open and you can log on to www.adhm.procamrunning.in formore details.  


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