Bollywood join hands against Breast Cancer; urges people to #PayAttention

New Delhi, October 5th, 2017: Avon, the women’s beauty brand bringing new dimensions to beauty, launched #PayAttention, an initiative that urges women to take up a breast self-examination because – Breast Cancer does not discriminate on September 7th, 2017. Leading celebrities, and influencers such as Arjun Kapoor, Ali Fazal, Ali Zafar, Athiya Shetty, Dia Mirza, Disha Patani, Divyanka Dahiya, Hrithik Roshan, Farah Khan, Gauhar Khan, Mini Mathur, Kiara Advani and other foremost names in the industry came together to organically lend their support to the cause.

Aditi Rao Hydari, BrandAmbassador, Avon India said, “I am glad to be associated with Avon India andtheir campaign to support breast cancer awareness. I have always believed inthe brand ethos of “Beauty with a Purpose” and for me beauty always has apurpose in terms of saving lives and making a difference. With this initiative,we urge women & men to spend a few minutes to #PayAttention to themselvesthrough a breast self-examination. With knowledge, we can win the battleagainst Breast Cancer. Few minutes every month can help you detect earlysymptoms and early detection is early cure.”


Arjun Kapoor commented onthe initiative, “Hey folks at Avon India, I lend my support your cause. It is a fantasticinitiative and I will like to help in any way possible.” Ashwiny Iyer Tiwari,Director, Bariely ki Barfi, shared, “Inthe past two years, two of my friends were diagnosed with breast cancer. Withtheir strong willpower, they overcome this disease and their life hascompletely changed after the diagnosis. I believe it can happen to anyone, evenyoung women.”


Ali Fazal, who is currentlybusy promoting Victoria and Abdul his upcoming Hollywood movie, also spared aminute and mentioned, “A big shout out to Avon India for taking up thisinitiative, bringing change in thought by breaking myths and addressing thestigma attached with this disease is the wisest way to combat it. It is also ahard path, but I am glad Avon took this up.” Kriti Sanon said, “It is absolutely true that breast cancer canhappen at a young age too. I am glad Avon India has initiated this drive forawareness!”


Kiara Advani stated, “Awareness is the Key! Let's spread the word ladies. Abreast self-exam can save your life!” MiniMathur added, “Don't wait to discover breast cancer when you're 'old'.Girls be aware it can strike you in teenage as well. Please resist it withcheckups.” The term breast is always associated with women.However, many were unaware of its rare occurrence in men as well. Badshaah also showed his concern when he wastold it can happen to men as well stating “I honestly wasn’t awarethat one in four hundred men globally are at the risk of Breast Cancer.”


The campaign has unified more than 100 million peopleto give voice to a larger purpose – save million lives through early detectionusing a breast self-examination. The first step to empowerment is breakingbarriers, and Avon’s #PayAttention campaign has done just that and more byurging everyone to pay attention and take notice of a disease that grips thenation. Inculcating a monthly ritual that takes up less than five minutes ofyour time can save your life, as 70 per cent cases detected early, are curable.Avon India is gradually breaking prominent myths that surround the disease andthe response has triggered a nation-wide movement. 

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