Bonn Presents New Chapter of Growth with the Launch of Six New Variants
New Delhi, 16th February, 2018: Bonn Group of Industries, one of the most well known biscuit brands in India, announced the launch of six new variants in its iconic range of consumer biscuits.With this launch, Bonn Group of Industries strives to widen its consumer base within the country. The six new variants are namely Choco Nut, Butter Cookies, Chocolate Crème, Orange Crème, Free Kick and Tomato Tangy. The launch was attended by the top deck of Bonn Group of Industries.
Tomato Tangyis a unique flavor introduced for the first time to consumers. Spicy and saucy,this new variant will be striking a chord among the masses. The other variant,Chocolate Crème is synonymous with luxury and premium chocolate experience,tucked inside crunchy layers of biscuit while Choco Nut combines the sweetnessof chocolate with the richness of nuts. Orange Crème and Free Kick are fruitvariants designed especially for the children who would sure be delighted withthese sweet little treats.
Apart frompleasing the consumers with new flavors, the range is also competitively pricedand would offer greater cost satisfaction to buyers. While Choco Nut will beavailable at Rs. 20 for 75g, Chocolate Creme Biscuits are priced at Rs. 10for 90g and Butter Cookies at Rs 25 for 200 g.
Speaking onthe launch, Amrinder Singh, Director, Bonn Group of Industries said “BonnGroup of Industries is one of India’s leading biscuit companies and ourconsumers are the top priority for us. We see tremendous space for growth inthe Indian biscuit industry and thus, we have incorporated six new variantsthat not only shake up the things in taste but also health. We are sure thislaunch will appeal not only to biscuits lovers but also the health conscious”.
“The premiumbiscuit segment is growing at a rate of 20-25% and this clearly shows thatconsumers now demand unique formats and richer flavors. The new range reflectsthe consumer’s aspirations for new taste experiences in food. We have investedsignificantly in bringing new technology expertise into our fold”, addedMr. Pankaj Aggarwal, COO of Bonn Group of Industries.
Indianbiscuit market is steadily growing at a CAGR of 11.27%, and is projected toreach at $ 7.25 billion by 2022. Rising health awareness among consumers,booming working population and increasing urbanization are the major factorsdriving the impressive growth rate of biscuit market. Additionally, biscuitshave gained prominence as a gifting option in metro cities owing to theirlonger shelf life as compared to chocolates and sweets.
“Thebiscuit segment in India has not seen any significant launch recently, thusmaking it a good time for us to introduce our new range of biscuits and add yetanother feather to our illustrious success cap. With consumer preferences andneeds changing with time, we would like to offer them refreshing options ofpremium biscuits with richer formulation and better value for money”, saidMr. Manjit Singh, CMD of Bonn Group of Industries.
Withconsumer preferences and needs changing with time, Bonn Group of Industriesseeks to tap the growing demand for healthy and delicious biscuits and offersconsumers with more innovative flavors. Be it adults, old or kids, there issomething for each segment of the society.
Bonn Groupof Industries enjoys high popularity in India and all its existing biscuitvariants are already hit among the masses. The newly launched range is set totake the brand’s success story to unparalleled heights. The new range will beavailable at grocery stores and modern retail outlets all across the countryand will be available in different pack sizes.