Brand Panasonic celebrates its 100th year; Announces First Refrigerator Factory in India
February 07, 2018, Chennai: Panasonic India today intensified its commitment to the government’s ‘Make in India’ vision with the announcement of its maiden refrigerator factory in the country, situated at its Technopark manufacturing facility in Jhajjar, Haryana. Set up with an investment of INR 115 crores, the factory has an annual production capacity of approximately 500,000 units and is spread across an area of 14,000 sq. metres. With the new refrigerator plant, the company has expanded its local production portfolio for the appliances business in India that already includes small kitchen appliances and televisions, air-conditioners as well as washing machines. The new refrigerator plant enables the company to bring to Indian consumers products tailored to their needs. The refrigerated plant was inaugurated by Mr. Amitabh Kant, CEO, Niti Aayog in the presence of Mr. Tetsuro Homma, CEO of Appliance Company & Senior Managing Executive Officer, Panasonic Corporation and Mr. Manish Sharma, President & CEO Panasonic India, and & Vice President of Appliances Company, Panasonic Corporation. The company also announced the launch of its new range of ‘Experience Fresh’ frost-free refrigerators, manufactured in the newly launched factory. The introductory range offers 10 models, in 336L and 307L priced between Rs. 35,650/- and Rs. 42,150/-. All the models in the range are launched with 3 star energy rating, along with an exclusive extended warranty - of 2 years comprehensive warranty along with 12 years warranty on compressor. The company will introduce 260L capacity models before the Diwali period.
Featuring a stylishfull flat door design, the range is powered by Panasonic’s advancedtechnologies such as Intelligentinvertor & ECONAVI technology, AG clean and Prime-Fresh freezeamong others that deliver optimumcooling and highenergy saving while ensuring that food retains its freshness & nutrients. The rangealso has key customizations in thedesign such as the biggestvegetable case to suit the needs and preferences of the Indiancustomer. Mr. Tetsuro Homma, CEO ofAppliance Company & Senior Managing Executive Officer, PanasonicCorporation said, “PanasonicCorporation has a very clear strategic intent, and that is to enhance itsappliances portfolio for which India has been identified as a developmentalhub. Be it innovation, R&D or exports, the corporation aims to mould thecountry into its Offshore Delivery Centre. The times are changing but OURintentions are not. Therefore, in keeping with our philosophy of creating abetter world, I am glad to announce that we have delivered on our promise andare right on schedule to begin operations at the factory.
As we celebrate brand Panasonic’s 100 years of existence, today’sannouncement reiterates our pioneering position within the appliances industry.We aim to further magnify Panasonic India’s business operations by acceleratingthe localizing, production and sales activities to develop products that matchthe intrinsic local needs. To serve this very purpose, we have extended ourservices to customers here with establishment of our first refrigeratorfactory.” Mr. Manish Sharma, President & CEO Panasonic India, and & VicePresident of Appliances Company, Panasonic Corporation said, “This is a historic moment for Panasonic. Inits 100th year, Panasonic India has made one of its mostsignificant contributions to the corporation both at a global and local level.Internationally this plant will be one of the key contributors to theappliance’s portfolio, offering innovation through extensive research anddevelopment.
Here in India, there is an imminent need for quality refrigerators thatnot are not only advanced but power efficient as well. Our vision behindestablishing this factory is to bridge the demand gap, and subsequentlyincrease our contribution to 500,000 units a year. By offering safe, reliableand high quality electronic products, this plant will further solidify ourcommitment to the ‘Make in India’ initiative and the nation’s consumer durableindustry.” Present at the occasion, Shri. Amitabh Kant, CEO – Niti Aayogsaid, “I would like tocongratulate Panasonic for the inauguration of their Refrigerator plant, whichis a momentous step towards the company’s commitment towards the governmentsMake in India mission. This will also give greater emphasis to align with thegovernment’s Skill development campaign, both in rural and urban areas. Thecountry has to grow at a much higher rate than the current growth rate of 7.5per cent and it will not be possible without manufacturing whichhas to become a key driver of growth and it's not possible to do it without theappliances and consumer electronics (ACE) industry. The ACE industry is playinga key role in helping realise the government’s vision to put India in a strong,dominant position in the global electronics map. The intention is to make Indiaa manufacturing destination. Manufacturing will be able to create jobs and weencourage the contributions made by corporations such as Panasonic that arecreating employment and sustainable livelihoods for our young populationthrough such investments.”