Bridgestone India Provides Equipment and Contributes for Breast Cancer Patient Treatment

Bengaluru , India (March 28, 2018) ― Bridgestone India Pvt. Ltd, under its flagship initiative of #byherside - Pink Valve Cap Campaign, for supporting Breast Cancer patients, has provided world class latest technology equipment (Fluobeam – ICG Fluoroscopy Imaging Device) to TATA Memorial Hospital, Mumbai, which will be first of its kind installation in India and currently available in only few developed countries worldwide. In addition, part of contribution given will be utilized for the underprivileged breast cancer patient treatment assistance program.

Bridgestonelaunched the campaign in October 2017, focusing on creating awareness towardsthe disease as well as highlighting the importance of early detection andtreatment. Breast Cancer is considered as one of the leading cause of deathamongst women and thus, Bridgestone assumed the responsibility of generatingthe necessary attention and alertness for the cause. 

During theceremony, Bridgestone India’s Managing Director, Mr. ParagSatpute handed over the cheque of total sum amounting to RupeesEighty Seven Lacs and Fifty Thousand (INR 87.5 lacs) to Dr.Rajendra Badve, Director of Tata Memorial Hospital. This contribution isgiven with the aim to support the less fortunate suffering from breast cancer.The equipment and funds provided for the treatment are likely to support morethan 64,000 patients, who visit Tata Memorial Hospital annually, from India aswell as abroad. Nearly 60% of these cancer patients who receive curative careat the Hospital are needy and treated free of charges. 

Speakingabout the contribution Mr. Parag Satpute said, “Bridgestone’sglobal CSR Commitment is ‘Our Way to Serve’ and it is the foundation ofBridgestone India’s every initiative to improve life of the people andcommunities they move, live, work and play in. This contribution is all themore valuable to us, as it blends the contribution from Bridgestone India with theoverwhelming support coming from our employees, dealers and customers whosupported the cause through the consumption of Pink Valve Caps. On thisoccasion, Bridgestone thanks all the team members of Tata Memorial Hospital forexceptional services towards the fight against Cancer and this makes us feelmore privileged to have been able to make a humble contribution towards thecause.” 

Dr.Rajendra Badve furtheradded, “We are extremely happy to see esteemed organizations such asBridgestone coming forward to support the cause. Such efforts will not onlyhelp the underprivileged patients fighting the disease, but also raiseawareness towards the cause. We acknowledge Bridgestone for taking theirgenerous support for the patients suffering from breast cancer.” 

BridgestoneIndia will continue to support the cause through various awareness campaignsfor encouraging all women to undergo early age detection procedure. One of suchinitiatives was the recent Breast Cancer Screening Camp organized on Mar 8, onthe occasion of International Wom

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