Brigade group &The Ugly Indian involve hundreds of citizens & paint a beautiful masterpiece
Bengaluru, October 14th 2017: The Brigade Group, as part of its CSR activity, collaborated with The Ugly Indian (TUI) to spruce up one of Bengaluru’s prominent landmarks, the Anand Rao Circle flyover and have finally completed a beautiful work of art. The landmark flyover, standing defaced with multiple posters, dirt and much more, was scraped, cleaned and painted by the large band of volunteers of TUI. Besides the involvement of the Brigade Group and Holiday Inn Express, TUI was lent a hand by the local MLA and hundreds of citizens who extended their active support.
Working overweekends, the volunteer base, after first cleaning and painting the sides ofthe flyover, brought in attractive art to its walls in the form of Kudremukh(horse face), as representative of the race course in the vicinity. One part ofthe flyover overlooks the Holiday Inn Express property. The hotel managementwas also a part of this social initiative.
Pavitra Shankar,Vice President, Brigade Group, said “This was an initiative as part of thecompany’s corporate social responsibility. The reason for picking this spacefor sprucing up was the potential Brigade Hospitality saw in turning thisunused area into an active public zone, besides aesthetically painting animportant landmark of the city that has hitherto served merely as an eyesore.We hope this initiative will enable public to see the potential of our unusedpublic spaces and traffic islands, dead spaces under the flyovers as well asunderstand how aesthetically pleasing it is to see public walls filled with artrather than posters and graffiti.”
Incidentally, thedesign of the horses painted is well thought out and in geometric forms, coinedin a manner such that even those who had no clue about art or painting wereable to execute the task. The design was also done with future maintenance inperspective. Thus the geometric forms enable easy maintenance and rectificationin case of weathering or defacement. The paint used too is weatherproof to lastlonger.
As part of thesecond phase, Brigade Group along with Holiday Inn Express, aided TUI toexecute the reclaiming of the dead space under the flyover which had beenreduced to a garbage dump. TUI had the area first cleared, then hardscaped,with greenery brought in along with seating. “The design here too was donekeeping in mind the maintenance of the space once it is completed”, said TUI.The attractive seating area with greenery that this space has now turned into,finds many stopping by to rest, make calls, even conduct informal meetings.
TUI added, “This wasa movement of the people, of volunteers who genuinely want to make a differenceto the city. We are not here to point fingers or blame the system. In our ownsmall way we believe in making a difference where people pitch in voluntarilybecause they believe in it.”