Brigade REAP, Asia’s First Real Estate technology focused Start-up Accelerator program

March 23, 2018: Brigade REAP, an accelerator program with a focus on technology that Impacts the real estate industry, announced the graduation of its third cohort of five startups during the Brigade REAP Handover Day. Located in the premises of the iconic World Trade Centre - Bangalore, the Brigade REAP accelerator program is Asia’s first-ever startup accelerator, designed to help enterprise startups in the Real Estate sector.

REAP wasLaunched in October 2016 with an intention to Mentor startups leveragingtechnology which can help in delivering greater efficiencies to the Real Estatesector. Over 100 plus start-ups were evaluated for Cohort 3 and after 2 roundsof intense jury selection, 5 start-ups were inducted into the program. Thestart-ups inducted in the program went through a rigorous four and a half monthmentorship and acceleration program before being handed over to the real estateIndustry for consumption of their products and services.

The 5start-ups reaped immense benefits from mentoring, stakeholder development, techevaluation, business modelling and investor & enterprise connects.

The 6pillars of engagement focused by REAP are product development, Technologyroadmap, people strategy, go-to-market strategy, marketing-branding-PR strategyand strategies to make startups investment ready.

At theHandover Day of the 3rd cohort, these 5 start-ups demonstrated their venturesto eminent developers from the Real Estate Industry, Investors, HNI’s, otherstartup founders and senior management of global corporates. The event markedthe culmination of the third cohort's technology and market accelerationjourney. Even as alumni’s, the startups will have continued access tomentorship and go-to-market opportunities with Brigade REAP, as well aseco-system connects.

 Themain focus of the accelerator program is to make startups “industry ready”.Many of them need to tweak their business model in order to work seamlesslywith established real estate developers who have their own idiosyncratic way ofworking. We try to work with startups that can help developers either increaserevenues or decrease cost and time taken to deliver on products or services. Welook at startups in the Real Estate, Hospitality, Office and the Retail Sector.We hope to add value to the industry and ecosystem through our efforts. ” saidMs. Nirupa Shankar, Director, Brigade REAP speaking on the occasion” said Ms.Nirupa Shankar, Director, Brigade REAP speaking on the occasion.

Thestartups that graduated from the program are:

ECOSTP-   a ‘Zero Power’sewage treatment technology. Compared to conventional STP’s that consumeenergy, ECOSTP produces energy. A 200 KLD ECOSTP based sewage treatment plantcan generate 50KL/day Biogas, energy equivalent to 25 liters of Diesel.

“REAP helpedus succeed and coached us on all aspects of our business. If you have an ideawhich can disrupt the realty market place, REAP is the place to knock” saidTharun Kumar, Co-Founder, EcoSTP. 

  • QuickQuotesan enterprise procurement platform for construction, infrastructure & interiors. With a month on month growth of 100% in GMV since inception, they have over 300 QuickQuotes trained vendors dealing with a client base of over 150.

 I had a great experience with REAP and the learningwill continue despite graduating from the program” said Prem Shankar, Founder,QuickQuotes.

  • Synconextan IoT based building workplace technology that does energy monitoring for commercial Real Estate. They have successfully saved 157K kw/h of energy within an area of 561K sq.ft.

The REAP team is very experienced andprovides all round mentorship which is critical for any startup to succeed.REAP’s connects in the ecosystem is brilliant and this has helped us in openingdoors for acquiring various leads” said Vishal Jain, Co-founder, Synconext. 

  • WeGoT Utility Servicesan IoT based water usage Analytics Company which helps track user consumption of water. In more than 2000 homes they have saved over 30 Million liters of water within the first 2 years of existence.

Being part of REAP has given us theopportunity to interact and connect with various stakeholders in the industrythat are striving to bring about a real change in this space” said AbilashHaridass, Co-founder, WeGoT. 

  • Woodzonan Online B2B marketplace for woodworking industry. They have 20,000 plus products with categories ranging over 200 plus.

Being a startup it’s really hard forus to have an acceptance in the market but the brand name Brigade REAP gave usa huge push to the market. The program helped us in improving our conversionratio which was one of our biggest ask” said Binesh Viswanath, Co-founder,Woodzon.

FourthCohort calls for applications are open.

Applicationsfor the fourth cohort are now open. Selected startups will receive technologyand business mentorship as well as access to markets and investors. To knowmore, please visit http://brigadereap.com/.


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