Britannia celebrates 40 years of Tamil Nadu’s love for Milk Bikis

Chennai, 2nd October, 2017: Milk, childhood memories, unique ways of eating your favourite milk biscuit - Tamil Nadu has over three generations of love and stories to share around their most loved biscuit! Britannia celebrates this absolute trust and love through a unique campaign – My Milk Bikis, My Experiences, encouraging consumers to share their stories and be associated with the history of Milk Bikis.

“My Milk Bikis, MyExperiences” is one of Britannia’s largest campaigns in recent times, rolled outexclusively for Tamil Nadu with the objective to bring alive stories of thebrand’s presence in the Indian consumers’ life for the past 40 years. Theinitiative calls out to consumers to share their stories, memories or uniquerituals via SMS/missed call to 7735533553 or by logging on to the BritanniaMilk Bikis Facebook page. The very best entries get a chance to be featured onthe product pack with the stories, thereby making it one of the most enagagingpromotions by any brand in the state of Tamil Nadu.

Speaking about the initiative Mr. Ali Harris Shere, Vice-PresidentMarketing, said, “For aMilk Bikis loyalist, it is more than just a biscuit. The faith that consumers,especially mothers place on Milk Bikis is unparalleled. The brand garners adeep  emotional connect and this initiative is a celebration of ourconsumers’ love and trust in the brand.” 

Since the launch in 1978, Milk Bikis biscuits standsfor taste, energy and quality. Market leader in the ‘Milk Biscuits’ category,the brand commands a national market share of 60 per cent and in Tamil Naduover 87 per cent.

My Milk Bikis, My Experiences campaign is currentlylive and is supported by a 360-degree marketing plan with TV, digital andin-store branding. So, bring on the Milk Bikis love, share your stories andstand a chance to be featured on the Milk Bikis pack!  


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