Carnival Cinemas launches ‘MoviEcard @ just Rs. 149/- per month’ for the first time in India
Mumbai, 19th December, 2017: Carnival Cinemas has launched MoviEcard, India’s first ever revolutionary new movie subscription service for movie theatres which is available at just Rs. 149/-. The MoviEcard allows user to watch one movie a day from Monday to Thursday for 30 days revolutionizing and elevating the movie-going experience for all movie lovers. The MoviEcard is the ultimate accessory for all die-hard movie fans who love the magic of motion pictures on the big screen, giving its users access to 300 screens across 104 Carnival Cinemas in India. With new screens being constantly added thanks to the chain’s focused aggressive expansion, movie goers will have even more locations to choose from in the future.
MoviEcardcreated and launched by Carnival Cinemas is India’s first ever revolutionarynew movie subscription service for movie theatres. With theMoviEcard, Carnival has raised the bar on innovation, encouraging consumers tocome back to the movie theatres. Carnival Cinemas, aims to ‘democratize movieviewing experience’ by making it accessible to all movie lovers across thecountry. The intent is to be able to offer month long cinema entertainment atthe cost of a single movie ticket.
Dr.Shrikant Bhasi, Chairman and Founder, Carnival Group said, “We’re a nation wheremovies are a way of life! The introduction of the new MoviEcard is for the solepurpose to allow consumers to enjoy the thrill of cinema on the format that itwas meant to be experienced on, without breaking the bank. With MoviEcard wehave demonstrated that we will continue to grow with innovation and consumerfocused initiatives.”
DinaMukherjee, CEOand Director, MoviEcard Sales Pvt Ltd, firmly believes that, “MoviEcardis a unique program, that intends to shift the audience from 5” screens to thereal magic of 70mm silver screens. Our intent is for every Indian to be able towatch all new releases and every movie lover to have a MoviEcard allowing themto enjoy their favorite stars in all their cinematic glory. The card has beendesigned to integrate all aspects of entertainment including F&B withnominal costs so that everyone can enjoy the movie experience, all this andmore at the cost of ONE MOVIE TICKET.”