Celebrate the upcoming festive season with Idea Music

Mumbai, 12th January 2018: Idea Music, the one-stop entertainment destination for all music lovers, from one of the leading telecom operators, Idea Cellular, has witnessed a major ramp up in its festive music collection for the upcoming festival season and Republic day.

The IdeaMusic app has curated music reflecting diverse form of Indian culture with thelatest folk and devotional songs from different parts of the country, beingmade available for Idea customers on the digital platform. 

Idea Musicsets the festive fervour around the festival of Makar Sankranti inMaharashtra with folk songs by Sachidanand, Surya Sukta by Priests ofKashi, Gayatri Mantra by Suresh Wadkar while there is acurated playlist for the kite flying festival of Uttarayan inGujarat with Utsav Geeto by Parth Oza and many more. 

Idea Musichas a special collection of beat thumping Punjabi songs for Lohri, sungby Sanjeev Verma and Sukhbir; and a compilation of music for Magh Bihu ofAssam, with “Bihu Geet”, featuring various artist suchas the legendary Bhupen Hazarika, Snehalata Das and Khagen Mahanta. Forfestive celebrations of Pongal, songs like Pokiri Pongal, Kaapathu Karupa fromthe legendary maestros KJ Yesudas to SP Balasubramaniam are available on theapp. 

Idea Musichas compiled a list of evergreen, patriotic songs for the Republic Day celebrations touplift the listeners’ spirits with hits by legendary A.R. Rahman, SukhwinderSingh, Daler Mehendi, Hariharan, Lata Mangeshkar, Kailash Kher, Alka Yagnik,Sonu Nigam, Udit Narayan and Kumar Sanu. The app has also curated devotionalsongs for the upcoming Mahashivratri.    

Commentingon the offering, Mr. Sunil Tolani, Head- Digital, Idea Cellular Ltd.said, “Music is synonymous to festivals in India. The diverse form ofIndian culture is reflected in music and to delight our listeners, Idea Musichas a curated playlist for every festive celebration for listeners to enjoy thefestival fervour.” 

Idea Music is a destination for customers to entertainand refresh themselves with an extensive library of more than 3 million songsacross all genres, moods and occasions. The app allows users to create their own playlists,set musical alarms, experience the DJ effect, and sing along features. Idea iscurrently offering free subscription of Idea Music app to all Idea 4G/3Gcustomers. 

With over 5million downloads, Idea Music app ranks amongst top music/entertainment apps onPlaystore. 

The musicapp available on both Android and iOS, will go up to offering nearly 20 milliontracks in the future. Idea Music hosts diverse content not only across 13Indian languages, including Bollywood, South Indian Cinema etc, but also acrossInternational artists, albums and tracks from several major Music labels. 

Idea Musicapp comes with several leading features such as ‘DJ Mode’ whichenables transition of songs, ‘Wake Up Mode’ with theconsumer’s favorite song, and ‘Dynamic Lyrics’ feature toenable customers to sing along while listening to their favorite tracks and‘DataSaver mode’. The app also allows customers to create their own musicplaylist in addition to curated playlists and Radios.


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