Celebrating the Spirit of Womanhood

New Delhi, March 8, 2018: Jabong, India’s leading online fashion destination is all geared up to celebrate the International Women’s Day with even more gusto. On this special day, the brand celebrates and recognizes the fighter spirit in every woman with the launch of its women’s day store, and site takeover on 8th March. The women’s day store is a celebration for every type of women out there. It will cater to different female personalities and highlight the major trends of the season such as arts inspired, neo adventurer, and ethnic fusion. This exclusive store has been created to help women acquire the best styles from a variety of brands with lucrative offers.

To furtherchampion the accomplishment of women, Jabong is launching a dedicated sportscentric campaign with a focus on sports and fashion channelled through the‘athleisure’ movement. The brand will have a dedicated women's sports store toencourage their increasing interest in sports and fitness. The sports centricshopping experience will highlight major fashion trends in the sports categorysuch as metallic, floral and monochrome. To support this initiative, Jabong haslaunched a digital video #RunHideScream, in collaboration with PUMA toacknowledge the bold and fearless side of every woman.

GunjanSoni, Head of Jabong and Chief Marketing Officer, Myntra said, “With our women’s day initiatives,Jabong wants to acknowledge and appreciate women from every sphere of life.True to our brand ethos of 'Be You', we encourage each and every woman toembrace herself unconditionally. To celebrate the International Women's day, wehave planned a complete site takeover with exclusive offers and latest in womenfashion for our consumers.” 

GauravKackar, VP - Brand Marketing, Jabong, said, “The digital film #RunHideScreamcelebrates the spirit of womanhood and acknowledges that every woman isinherently a fighter. This fighter attitude allows them to bring out the best inthem when they face challenges in life. This film is in collaboration withPUMA, which is one of the leading sports brand in our portfolio. Both Jabongand PUMA salute the inherent never give-up attitude of a woman.

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