Chakravarthi AVPS, l appointed as “Global Ambassador of World Packaging Organisation(WPO)

Hyderabad, November 10, 2017….. Chakravarthi AVPS, the city’s packaging professional appointed Ambassador of World Packaging Organization, WPO. This appointment took place in Rio de Geneiro, Brazil at the 99th board meeting of WPO. The recognition is bestowed on him for his contribution to the Indian and Global Packaging Industry for over 30years. Incidentally he is the first Asian to get this honour. It is the great pride for the Indian Packaging Industry, especially to both the Telugu States. Chakravarthi is a pride of both Telugu states. He has been in paper, printing and packaging field for over three decades.

The World PackagingOrganisation is the apex body in the field of packaging. Founded September 6,1968 in Tokyo by visionary leaders from the global packaging community, thepurposes of the organisation includes to : Encourage the development ofpackaging technology, science, access and engineering; Contribute to thedevelopment of international trade; and Stimulate education and training inpackaging. WPO’s vision is  “Better Quality of Life, Through BetterPackaging”.   WPO is committed to educating people about thevalue that packaging adds to Society, not only for food but for beverages,pharmaceuticals, and virtually every product used by consumers and industryalike.


AVPS Chakravarthi isthe CEO and Managing Director of Hyderabad based EcoblissIndia.  He is the former Chairman of Indian Institute ofPackaging(IIP), Hyderabad. He is the Governing Board member of IIP and on theboard of Asia Packaging Federation. He is actively associated with Packagingactivities worldwide. Chakravarthi is instrumental in developing variouspharmaceutical packs for US and Regulatory Markets.   He has been onmanagement committees of various national and international organisations.Worked for more than two decades in different capacities in companies likeInternational paper, Ballarpur industries, Akerlaund Rausing , Huhtamaki ,Pragati etc. before he started on his own a decade ago.



He was the speakerat WPO at Budapest and spoke on “Innovations in Pharmaceutical Packagingin Changing World” last year.  He toured extensively worldwide,during the past two and half decades! Spoke on various international packagingplatforms. He delivered lectures and chaired various sessions on differenttopics in FICCI,CII, IIP, CPHI, APF, WPO, Iphex, FAPPCCI, WPC, Iplex,RISI andso many other platforms. He is also Winner of Worldstar awards (the highest inpackaging excellence) for five years in a row with 100% success, a WorldRecord!


A true packaginglover and a passionate, Chakravarthi published articles in various magazinesand participated in live programmes of public interest in TV shows. Speakingfrom Brazil immediately after the appointment was announced, Chakravarthisaid “there is no culture onearth that can do without packaging and he is pained that it is viewed by manyas a problem and an unavoidable burden.”  He feels the worldcannot do without packaging but we must learn to make packaging more effectivethan ever before and we must educate people everywhere to respect the purposeof packaging.


He feels, packagingshould be considered as an industry segment like any other major segments likesteel, cement and so on and every measure be taken for the upliftment of theindustry and there by contribute to the development of internationaltrade.  Chakravarthi considers this honour as the result of the knowledgeimpeded from various seniors from the industries he worked and the well wishesof thousands of packaging lovers. He promises to contribute his best to theindustry in the capacity of Global Ambassador of World Packaging Organisation.  Chakrvarthi, currently in Brazil will reachthe city on Monday. 

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