City based doctorpreneurs’ start-up QuriosEaty Food Chain launches “QuriosHaleem”

Hyderabad, May 13, 2018 Hyderabad’s doctorpreneurs’ start-up QuriosEaty launches “QuriosHaleem”, a signature product for this Ramzan Season.

Hyderabadi specialty so good that hardcore foodiesmake the pilgrimage to Hyderabad just to savor its richflavors.  Over INR 600crore worth Haleem was sold lastyear.  And it is exported to nearly 50 countries.  

Few hundred years old Arab Cuisine has grown so muchso that it has become everyone’s favorite dish notwithstanding the religion,creed or caste. Haleem, a porridge-like dish made of wheat, lentils, and meat,has become so popular among the Hyderabadis that even the city's signaturebiryani takes a backseat in favor of Haleem during the Ramazan 

Taking the popularity of the Haleem intoconsideration, KLCP Healthy Foods Pvt Ltd, a subsidiary of KLCP Holdings hascome out with this product.  

Hyderabad based startup, set up by a group of Doctorsand Hotel Management Professionals set up an year ago. KLCP Healthy Foods Pvt.Ltd Is the subsidiary of KLCP Holdings. A hygienically prepared healthy,nutritious and tasty dish will be prepared by professional chefs and validatedby nutritionists.  “QuriosHaleem” is the new product offering fromthe company for this Ramzaan Festive Season. Packaging is essential forpreserving food quality, minimizing food waste and reducing preservatives usedin food. If your products are not packaged properly, the packaging process canbecome a source of contamination or compromise.We are also working with areputed Packaging organization to enhance the standards of packing. 

The most preferred dish to break the fast with becauseof its high nutritional value and soothing porridge-like texture, QuriosHaleemwill be sold through its select 12 outlets in and around Kukatpally, Miyapur,Nizampet. And will also be sold throughout the city through outsourceddistribution channel. 

A “Food Survey on Haleem”, every Hyderabadis’ favoritedish was carried out to coincide with the launch by QuriosEaty to understandthe product, consumer preferences etc.  The Survey was conducted by14 number of MBA Students of IBS Bangalore during the period of two weeks inIndia’s best city for Haleem, Hyderabad.  

The survey findings were revealed at the pressconference. 

Divulging the findings, Mr. SubbaRaju Pericherlainformed that the findings of the survey are very interesting and informative.Also mentioned our group is very excited to launch the most preferred dish ofHyderabad. 

Dr. Suresh Kamireddy, MD of the group added that ahigh calorie dish, Hyderabadi Haleem is an Arab delicacy. It is regarded as aninternational delicacy.  The dish is consumed at celebratory eventssuch as weddings.  It is consumed during Ramzan.In Hyderabad Ramzanis synonymous with Hyderabadi Haleem.  Haleem produced in Hyderabadis exported to 50 countries.  Nearly Rs. 500 crores worth Haleem issold every year in the city.  It employs nearly 25000 people in thepreparation and sale.  The specialist chefs are paid salaries inexcessive of Rs. one lakh per month plus fringe benefits. Nearly 8000 eateriessell Haleem in the city.  

The pricing of the product as informed by Mr.Chakdradhar, CEO of KLCP Health Foods is priced reasonably at Rs. 160 

We are exploring many unconventional distribution andretailing channels apart from existing outlets like Kiosks and Resellerscombination 

We hope to sell units of 50000Haleem during thisfestive season.  We are also working to add many other innovative toour product portfolio, added Chakradhar. 

Haleem is the only dish in the city that sells maximumin the shortest time span. 

Haleem is a mouth-watering dish mostly availableduring Ramzan. But, we wanted to change and make it available all through theyear, Dr. Suresh informed.  We are also working with a reputedPackaging organization in India to increase the longevity/shelf life of theHaleem. 


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