Concept PR bags Fulcrum Award

Mumbai: Marking yet another feather in its cap, Concept PR has bagged the prestigious Fulcrum Award 2017 as its executive director B N Kumar has been felicitated as PR consultant of the year for the agency’s social communication campaign.

Fulcrumorganizers said: With over four decades of experience as a media professional,BN Kumar, Executive Director Concept PR, has pioneered social communication asan effective tool to talk about issues of social concern from conserving waterto self defense for women and from educating the girl child to environment protection.

FulcrumAwards jury members Nandini Chatterjee - Executive Director and chiefCommunication officer PwC India – and Mukund Mudras - Founder HeckylTechnologies presented the award to Kumar.

“Coming asit does in a series of awards the agency has been conferred with, Fulcrum Awardis a recognition of our teamwork and commitment to professionalism with novelideas,” said AshishJalan, CEO and director of Concept PR. “We also thank PublicRelations Council of India for giving us a platform to work on socialcommunication,” he said.

“I owe it toTeam Concept PR and tremendous media support to our unique social communicationdrives,” said B N Kumar. “Our experiments with communication for a cause haveyielded us good results and global recognition,” he said.

It may benoted that the agency’s social communication campaign – Mission Mumbai Local –focusing on the woes of Mumbai suburban commuters has  the Gold under ‘PRMilestone of the Year’ category as part of the SVUS PR World Awards at SanFrancisco recently.

Among theseveral other awards Concept PR has won include Agency of the Year twice over,Agency of Excellence and a series of case study awards.

Concept PRis India’s largest consultancy with 11 of its own offices and capability toexecute assignments in 100 cities pan-India, servicing clients across a broad spectrum ranging from diversified large conglomerates, real estate andinfrastructure, aviation, shipping, health and pharma, power, manufacturing,BIFS, agriculture, IT and ITES, sports, lifestyle, entertainment, start-ups,education apart from successfully managing crisis communication and IPO roadshows.

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