CROCS AND CHRISTOPHER KANE DEBUT NEW RUNWAY COLLABORATION AT LONDON FASHION WEEK
LONDON – 25th September 2017–Crocs, Inc. (NASDAQ: CROX), a world leader in innovative casual footwear for men, women and children, announced a runway collaboration with award-winning British fashion designer Christopher Kane at London Fashion Week 2017. The collection of bespoke, limited-editionSwiftwater The richly embellished sandals features a rhinestone spin and the same was showcased at Christopher Kane’s SS’18 Womenswear show.
“I amvery happy to continue working with Crocs, as I have admired the brand fora long time. It has certainly been the most controversialcollaboration I have worked on, which makes it all the more fun,” saidChristopher Kane. “I enjoy taking risks and going to places otherdesigners wouldn’t touch. Nowadays there are so many designer collaborations,it’s very important to me that my partnerships stand out and mean something.”
“Workingwith Christopher reinforces our belief that Crocs’ products areincredibly relevant in today’s style arena. This collaboration is particularlyexciting as we expand beyond our Classic silhouette into our popular SwiftwaterSandal style,” said Michelle Poole, Senior Vice President of Global Product andMarketing for Crocs. “Our partnership becomes a terrific vehicle fortransforming the ordinary into the extraordinary, and elevating the everydayinto desirable luxury – two of Christopher’s key design philosophies.”
ChristopherKane’s signature of constant innovation and rebellious femininity perfectlycomplements one of Crocs’ core brand values, that of celebrating individuality.The pairing of these values was unveiled on the ramp, marking the latest ofseveral collaborations between the designer and Crocs. Previously, ChristopherKane introduced marbled and gem-encrusted designs as part of his SS’17 Womenswear collection. Most recently, Crocs debuted a collection of ChristopherKane-designed tiger graphic clogs featuring exclusive adornments, which arebeing sold in Crocs stores across the world and through select partnerretailers globally.
The iconicCrocs Swiftwater Sandals were featured in the collaboration in fivecolorways - yellow, white, black, pink and mint green, and support theoverarching theme of the seasonal collection.