Crompton forays into Air Purifiers Segment

Nov 14, 2017, Bengaluru: Crompton Greaves Consumer Electricals Ltd (CGCEL), a leading player in consumer electrical products, has announced its foray into a new segment with the launch of a range of air purifiers - ‘Air Doctor’, ‘IonicPro’ and ‘Therapure’. These products will first be made available in Bengaluru, Delhi-NCR and subsequently across the country.

These latestofferings have high Clean Air Delivery Rate (CADR) and come with advanced HighEfficiency Particulate Air (HEPA) technology and other filters whicheffectively remove indoor air pollutants like pollens, allergens, dust,bad odour, germs, irritants etc., thus ensuring fresh and clean air indoors. 

With risingconcerns over air pollution in India, people are breathing in more harmful airthan they think, increasing their susceptibility to a host of conditions. Aswinter sets in, the conditions become much worse and air purifiers are gettingincreasingly relevant by the day. 

Talkingabout the need for air purifiers, Mr. Mathew Job, CEO, Crompton GreavesConsumer Electricals Ltd (CGCEL) said, “With the pollution levels rising atan alarming rate, air purifiers are fast becoming a necessity for healthyliving. We have always strived to fulfil the needs of consumers by offering thebest products. As we are already a leader in many household electricalproducts, we wanted to strengthen our portfolio further by entering into theair purifier segment.” 

Crompton’sAir Purifiers clean the air through new generation precision multilayerfiltration system. These are available with air quality indicator, ionizer onselective models and are also less noisy, easy to operate and maintain.Features that make it ideal for household use are Filter Clean Alert or changealert, Auto mode, Night Mode, Timer and multiple speed regulator. 

Mr.Rangarajan Sriram, Vice President, Fans business mentioned, “We are delighted to introducethese cutting edge products in the market. The flagship product Air Doctor comeswith unique Ultra Hepa Filter that captures 99.99% of smallest 2.5 PMparticles. This range of air purifiers is almost maintenance free as they arefitted with either cleanable permanent filters or filter that needs replacementonly after about 2 years.” 

Speakingon the launch, Mr. Biswa Chakrabarti, Vice President – Brand and ChannelManagement, said, “This product is a perfect fitment for our brand statement – Let’s HangOut Ghar Pe ! To spend quality time at home, we need quality air to breath in.The product has been made available at online platform Amazon, and some of themodern retail formats inBengaluru. We will gradually expand to other cities.”

‘AirDoctor’ , ‘IonicPro’, and ‘Therapure’, are suitable for room sizesof  165 to 465 sq. ft. ( 15.4 to 43.2 Sq. Mtrs) and their MRPs are Rs29,950/-  Rs 19,000/- and Rs 15,500/-  respectively


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