Danone India launches its global brand Neocate in India

Chennai, August 26, 2017: Danone India today announced the launch of its global brand Neocate in India which is a hypoallergenic, amino acid-based formula (AAF) intended for use in dietary management of Cow’s Milk Allergy, the most common food allergy in infants and young children globally.

Commentingon the launch of Neocate in India, Pierre Andre Terisse, Executive VicePresident, Africa and India said, “At Danone, we arecommitted to encourage healthy, balanced nutrition for mothers, babies andtoddlers. Danonehas an extensive range of tailored nutrition products that guarantee nutritioncombining quality, diversity and taste. With Neocate, we are ableto cater to the special needs of infants with Cow’s Milk Allergy to help themin leading a normal healthy life.

Commenting on the launch, Rodrigo Lima, ManagingDirector, Danone India said, “The launch of Neocate is a steptowards realising our ambition for India, by bringing global solutions for thetreatment of CMA. Neocatewill help to address the growing challenges of healthcare professionals andparents in the management of Cow’s Milk Allergy, making everyday lifelittle easier for families.”

In a study conducted in a tertiary care hospital in India, 3out of 10 children with chronic diarrhea were estimated to be suffering fromCow’s Milk Allergy. Globally the prevalence rate of CMA is approx. 3 -5%.

Cow’s Milk Allergy is a result of our body triggering anallergic reaction to protein in Cow’s Milk.  It is managed by eliminatingCow’s Milk protein from the diet in any form. World over, the recommended treatmentof Cow's Milk Allergy is extensively hydrolyzed protein or amino acid-basedformulae such as Neocate.

Neocate will be retailed on Amazon.in and will also beavailable at pharmacies in select Indian cities that include Lucknow, Varanasi,Delhi NCR, Jalandhar, Amritsar, Ludhiana, Jaipur, Mumbai, Pune, Nagpur,Ahmedabad, Kolkata, Hyderabad, Vijayawada, Vizag, Bangalore, Chennai,Coimbatore, Cochin, Madurai.

Neocate is a hypoallergenic amino acid-based formula (AAF) meantfor infants with Cow’s Milk Allergy, multiple food protein allergiesand a range of other food allergy induced disorders. It is based on100% free amino acids and does not contain any Cow's Milk protein. Neocate should always be used under medical supervision.

Neocate is part of Danone’s pioneering solutions in allergyand reflects our culture of innovation in delivering the best in allergy care.Neocate is manufactured under stringent conditions at a dedicated factory inLiverpool in a Cow’s Milk-free environment and packaged in a protectiveatmosphere to ensure hypo allergenicity and top quality.

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