DEN Networks Launches Premium Gaming Service in India

Bangalore, May 3rd, 2017 - DEN Networks, one of the largest cable TV service providers in India, has launched Playin’TV, a premium interactive gaming service that will usher in rich gaming experience for its subscribers.

The company has partnered with France-based VisiwareInternational, the world leader in interactive games for television to offerthese services. This is Visiware International’s first association with a CATVcompany in India.

Commenting on the launch of Playin’TV, Mr S.N. Sharma, CEO,DEN Networks said, “We are excited to partner with Visiware International andlaunch Playin’ TV on our cable TV and broadband networks. Playin’ TV is aninternationally-renowned interactive gaming channel and we always strive toprovide world class entertainment to our customers.

He further added, “The launch coincides with the arrival ofIndian summers, a time when most people prefer indoor entertainment. Playin’TV’s comprehensive suite of games ranging from board and card games toadventure and sports will provide the ideal indoor recreation to DENsubscribers across all ages.  With DENNetworks’ 13 million plus subscriber base spread across 400+ cities, VisiwareInternational is set to gain a massive entry into the Indian market while oursubscribers will enjoy premium games of international repute.”

The company is offering these games to its cable TVsubscribers for free until 31st May. Post that, it will provide membershipsubscription at a promotional price of Rs 35 per month till September2017.  The launch of Playin’TV on DENBoomband, the company’s broadband service is to follow soon.  

Exclusive to DEN Cable subscribers, Playin’TV is accessible24/7 on Channel No. 444. Subscribers need no other accessories other than theirset top box and remote control to start playing on the TV. Some of the populargenres of games that will be available to Playin’TV subscribers includeAdventure, Board & Cards, Brain Teasers, and Sports. DEN will offer 6 gamesat the launch in May, with 1 new game added every month until September 2017.Post that, the games will be refreshed each month with favorite games stayingon air for longer duration.

Frederic Fellague, Chief Operations Officer, VisiwareInternational, said, “Visiware International being one of the pioneers andmarket leader is proud to partner with one of India’s largest cabledistribution companies. We believe that gaming is one of the key to increaseARPU on cable. Partnering with DEN Networks will allow us to demonstrate in thefuture our capability to develop new forms of gaming interactions with theevolution of the set top box market.” 

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