DHL successfully completes its third year of association with Hero Indian Super League
Chennai, 20 March 2018: DHL, the world’s leading international express services provider, recently completed yet another successful season as Associate Sponsors and Official Match Ball delivery partner of the Hero Indian Super League (ISL) 2017-2018.
DHL secured visibility amongst football lovers thisseason by engaging with over 500 million people through a 360-degreeinteractive brand campaign, and particularly reaching over 180 million TVviewers.
In addition to Chennaiyin FC lifting the Hero IndianSuper League trophy, the season finale also saw Mr. R.S. Subramanian, CountryManager of DHL Express India, handing over the esteemed ‘DHL Winning Pass ofthe Season’ award to Udanta Singh from Bengaluru FC for the highest number ofassists in the entire season.
Commenting on the record outreach, R.S.Subramanian, Country Manager, DHL Express India said, “We areextremely delighted to see the brilliant outcome that this partnership has ledto. It gives us immense pleasure to be associated with Hero Indian Super Leagueas it not only fulfills our business objectives but also accomplishes ourshared goal towards promoting football in India. We look forward to furtherstrengthen our partnership in the years to come.”
This season, Hero Indian Super League followed alarger format with 95 matches played over the course of five months, therebygiving DHL a greater opportunity to engage with audiences on and off the groundfor a longer period. DHL’s 360-degree interactive brand campaign was designedexclusively around Hero Indian Super League.
Speaking about yet another successful season, an ISLspokesperson said, “We are delighted to see Indian football and the Hero IndianSuper League consistently delivering value to its partners. Our associationwith DHL for last three years has been very fruitful in helping the brandconnect with a growing young audience.”
As part of the partnership, DHL was the Official MatchBall Delivery partner for all games and awarded the 'DHL Winning Pass' to theplayer with the highest number of assists in each game.