Diana Penty launches Gigi Hadid x Maybelline New York collection in India

Mumbai, January 11, 2018: Kickstarting 2018 on a fabulous and fashionable note, Maybelline New York hosted an event to launch the much-awaited Gigi Hadid x Maybelline limited edition signature collection in Mumbai. Held at Tote On The Turf on 11th January, the event was graced by Diana Penty who unveiled the range along with Elton J Fernandez, official make-up artist for Maybelline New York and Pooja Sahgal, General Manager, Maybelline New York – India.

The launchevent brought together the city’s fashion elite as they spent an eveningswatching their favourite products from the collection. Created by Gigi and Maybellineto suit skin tones of women from around the world, the make-up collection wasan instant hit with the media present and brought to Indian shores, the latesttrends from the runways of New York. 

Speakingabout the launch of the Gigi Hadid range, Diana Penty said, “It’s an honour to launch a signaturecollection created by one of the most iconic models we have today. Gigi Hadidis an inspiration and an icon for the current generation and I’m definitely afan! It’s incredible, how she has taken the world of fashion and beauty bystorm, and now has her own signature collection with Maybelline New York. I’msure you’re all as excited to try it as I am!” 

GeneralManager for Maybelline New York – India, Pooja Sahgal said, “We are thrilled to announcethe launch of the Gigi x Maybelline limited-edition signature makeup collectionin India. Gigi Hadid has been the face of Maybelline New York for a coupleyears and has truly made a mark as an IT girl in the fashion and beauty space.Together with her eye for fashion and our expertise in make-up and trends,we’re proud to present our collaboration in the form of this fantasticcollection. We’re confident that Indian women who enjoy make-up, experimentingwith it, will find everything that they need in this one range and will fall inlove with the colors instantly.” 

MaybellineNew York and Gigi Hadid worked closely for over a year to co-create this uniquecollection that has products and colors that work for women around the world.The collection allows everyone to embrace their own unique style and empowersthem to mix and match the products to effortlessly create their own individuallook. 

Gigi Hadid xMaybelline New York collection consists of Gigi’s favourite make-up products,designed by Gigi herself. This collection of 25 products is the perfectplayground for young Indian women to create multiple makeup looks through theworld of Gigi Hadid. With the launch of the Gigi x Maybelline range, MaybellineNew York hopes to inspire every girl to recreate their favourite Gigi Hadidmake-up looks in a New York minute.


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