Digital A Plus hosts 1st Asia Pacific Multichannel Marketing Expert Meeting for Pharma & Health
Bangalore, May 26, 2017: Digital A Plus Group of Companies (Digital A Plus Healthcare Malaysia, Digi A Plus Technologies Shanghai, and DAP E-nnovative Solutions India) a leading provider of digital and medical communication solutions to top Global Life Science & Bio Pharmaceutical Companies globally hosted the 1st Asia Pacific Multichannel Marketing Expert Meeting for Pharma and Healthcare recently at Aloft KL Sentral, Kuala Lumpur, Malaysia. The event was attended by delegates from the industry who offered their insights on the theme ‘Reshaping the future of Pharma’.
The goal ofthe event was to bring together the bright and innovative minds of the industryto share ideas and experiences that foster learning, inspiration and wonder inthe field of multichannel marketing. The event featured international speakersa.k.a digerati - experts in their own right in the field of digital marketing.The highlight of the event was an intriguing panel discussion, titled"Gauging the success of digital strategies – do we need to rely on thesuccess to continue digital engagement". The panel featured the variousstakeholders of digital pharma marketing including the healthcare provider.
SylviaHii, Founder & VP – Marketing, Digital A Plus Group of Companies said, “The 1st AsiaPacific Multichannel Marketing Expert Meeting is a giant leap for our companyand also the industry. The digital revolution is here and 'digital advocates'such as us have the responsibility and duty to help spread the 'digital gospel'- the future of engagement, throughout the pharma industry. The Digitalhealth movement will transform the way we define healthcare and how pharmacompanies will engage its consumers.”