DishTV supports Ekal Vidyalaya to educate underprivileged

New Delhi, 30th Nov’17: On 15 August ' 2014, speaking from the Red Fort, honorable Prime Minister had stressed, "If we have to build a nation, let's start with villages.” In the same speech, he also focused on the fact that education plays an important role in eradicating poverty which helps in building the nation. With this vision to contribute in nation building; DishTV, Asia’s largest DTH brand provider has joined hands with Ekal Vidyalaya and Bharat Lok Shiksha Parishad (BLSP) to provide basic education to underprivileged children across rural parts of Uttar Pradesh in India. Starting from adopting hundreds in UP, the idea is to grow this number quarter after quarter, year after year and contribute in mission of eradicating illiteracy in India.

Being Asia’slargest DTH brand and a responsible corporate, DishTV has also mobilized itsseveral million strong subscriber network to contribute even more towards thiscause. Every time a DishTV subscriber recharges on-time, some part of theamount is contributed towards this noble cause of educating a child. Our valuedsubscribers will be able to make this difference by just sitting at home andwhile being entertained. 

The EkalVidyalaya Foundation is a non-profit organization which says “One Guru OneSchool”. It is involved in imparting both education and the village’sdevelopment in rural & tribal areas of India. The curriculum not onlyincludes the basic literacy — arithmetic, science and languages — but alsoincludes topics on health and hygiene, physical activities, moral sciences aswell as yoga and introduction to local skills. The Acharya (teacher) ishandpicked from the village and is most often a young, educated girl whoundergoes rigorous training in order to learn how to teach. The content istaught in local languages using local stories of the region. With more than50,000 Ekal Vidyalaya at present, this is one of the unique organizations workingtowards the upliftment of villages of India. 

On theassociation DishTV’s Group CEO, Mr. Anil Dua, said, “We feelprivileged to be a part of the movement which is contributing to a cause asnoble as education for the underprivileged children. By doing our bit for thesechildren, we feel we are contributing towards the growth of our nation. Overthe course of the next few years, we aim to adopt thousands of schools acrossthe country in order to provide maximum support towards rural education. We areworking towards making this initiative a success and happy to see the wholehearted support we are receiving support from our customers.” 

Extendinggratitude towards DishTV’s contribution, Shri Vinod Kumar Agarwal,President-CSR, Ekal Vidyalaya, said, “We are extremely grateful to theDishTV family for their profuse support towards our initiative in supportingrural education. Our endeavor through this movement is to reach out to as manyrural areas as possible where education has just been a dream for many. Withsupport from organizations like DishTV, this movement will go long way and willmake lives of thousands of underprivileged people more meaningful.”

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