DLF Shopping Malls celebrates the month of love with a week-long Valentine’s gala
New Delhi, February 28th, 2019: In order to celebrate the month of love, DLF Shopping Malls organized a week of Valentine’s Day celebrations from 13th -17th February across its malls in Delhi-NCR & Chandigarh. Not only were the malls decorated with Valentine’s themes and other paraphernalia, they also hosted various specially curated events which gave its consumers an opportunity to create unforgettable memories with their loved ones.
Ms. Pushpa Bector, Executive Vice President & Head, DLF Shopping Malls said, “Valentine’s Day is a time when people show feelings of love and affection. And to celebrate ‘the day of love & affection’, we planned various activities across DLF Shopping Malls, which not only attracted the youth but even couples across age-group and celebrated the occasion with a great deal of enthusiasm. The overwhelming response has encouraged us to precede the expectation of our customers in the coming years.”
Valentine Day Celebration at DLF Shopping Malls:
DLF Mall of India created a beautiful floral installation using iconic Valentines flowers in the shades of red to celebrate the season with romantic blossoms, giant roses and little hearts. This acted as a selfie wall where lovers could click pictures and create utterly romantic moments with their loved ones. The mall further ran a digital campaign and asked their followers to post their love stories. 6 lucky winners were selected and cheer was added to their Valentines Day. The mall witnessed a footfall of over 55,000 visitors on Valentine’s Day.
DLF Cyber Hub hosted an open-air movie screening of romantic comedies ‘Love Actually’ and ‘Pyar ka Panchanama 2’ to bring back the nostalgia among the romantic lovebirds. The mall also curated a carnival around the theme ‘Around the World Valentine’ from 14th – 16th February that included romantic landmarks like London Bridge Gate Arch at the entrance of the mall, the Venetian Bridge and a Romantic Boat Ride. The alley was decorated with lanterns and the word Love written in different Languages – LOVE, XOXO & AMOR. DLF CYBERHUB alone recorded a footfall of over 52,000 visitors on Valentine’s Day.
DLF Promenade curated Love Street, a special valentine’s market offering multitudes of gifts from clothes, jewelry and chocolates. Further, the central décor of the mall was elegantly adorned with thousands of roses which added to its vibrancy and left the customers awestruck. The mall attracted over 150,000 visitors during the celebration week.
DLF Place Saket became the talk of the town with its Valentine’s Market from 13th – 17th February. It comprised of various brands selling a wide range of gifting items to celebrate the day of love and the mall witnessed a footfall of close to 40,000 visitors on Valentine’s Day.
DLF CITY Centre Chandigarh organised a soulful unplugged evening with Punjabi singer, Gursaaz, who performed Hindi-Punjabi romantic songs for the visitors. Apart from this, City Rj’s conducted a couple Kitty including Love Tambola, Compatibility Tests, Fashion walks, paper dance and other fun filled couple games. In addition to this, the mall had also created a unique photo booth and on ground activations like ‘Magic Mirror’, ‘Dillon ka Scooter’ and ‘DLF Love Route’ were arranged in order to engage with the enthusiastic consumers. Additionally, the mall also ran a digital campaign “#DLF Love stories” which witnessed active participation among the visitors as winners were awarded a trip to Shimla, silver rings and a jewellery set, gold gym vouchers and movie tickets. The mall recorded a footfall of nearly 7,000 visitors on Valentine’s Day alone.