DUBAI BUSINESS EVENTS GATHERS MOMENTUM AFTER STRONG H1

Dubai, United Arab Emirates: 16 August 2017 (Bangalore): Dubai Business Events (DBE), the city’s official convention bureau, has reported strong results for the first half of 2017, with 97 bids submitted to host business events being successfully awarded to the city. The events secured since January, including conferences, exhibitions, meetings and incentive trips, are poised to attract over 51,636 delegates from around the world, resulting in an expected economic impact of approximately AED 375 million.

Issam Kazim and

Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourismand Commerce Marketing, said: “Dubai has grown tremendously to become aleading destination for international business events. We recognise thesignificance of the business events industry, and acknowledge the variousgrowth facets each event brings to the city. Not only do they accelerate ourjourney towards becoming a knowledge-sharing economy, but business events arealso major contributors towards our goal of welcoming 20 million visitors eachyear by 2020.”

In the first six months, Dubai Business Events won a total of 97 pitchesto host business events in the city, and is currently awaiting verdict on 97more that have been submitted. Key wins include: Baby Care Annual Incentive(2018), World Conference on Desalination and Water Re-Use (2019), and Congressof the International Association for Child and Adolescent Psychiatry and AlliedProfessions (2022).

Dubai Business Events has also ramped up efforts to highlight the city’sbusiness events offering to international audiences. DBE representatives haveattended over 50 trade events in the first half of the year, interacting withover 4,500 business events buyers and planners. The bureau has also facilitateda total of 16 site inspections with 38 clients, and hosted 144 buyers fromaround the world as part of four in-depth Dubai study missions.

Steen Jakobsen, Director of Dubai Business Events, said: “We’ve had astellar start to the year, and are well on our way to achieving our targets setfor 2017. As we continue to work towards further strengthening Dubai’sreputation of being a premier host destination for business events, we have asteady pipeline of initiatives planned for the year ahead. We are also focusingon expanding our network and reach globally, enabling businesses, event buyersand planners to benefit from our expertise.”

Dubai Business Event’s Al Safeer Ambassador Programme has also contributedsignificantly to the city’s success in bidding for international events. Theprogramme features a network of 300 prominent experts from diverse sectors,including academia, finance, and healthcare, who are based in Dubai. SinceJanuary, the programme contributed to securing a total of 11 business eventsfor the city.

Further study missions in 2017 will come from India, China, the Americasand Southeast Asia, while DBE will also build on its participation in majortrade shows with a significant presence at IMEX America in Las Vegas and IBTMWorld in Barcelona towards the end of the year.

Recently, Dubai was named as one of the top 10 destinations forinternational meetings by Union of International Associations (UIA) in itslatest edition of the International Meetings Statistics Report published lastmonth. The city previously ranked 14th in the 2015 edition, andmoved up the list with a total of 180 meetings taking place in 2016.


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