E-Commerce platforms reviving the hopes of local artisans

Tradition, values, colors; all this things define the culture of a country. India as a country has a very vast culture, and there are many hands who work day and night to save this heritage and culture and take it future. India is said to be land of art, and there are so many artisans who are the real assets to the country, but are we able to save and preserve our culture? Are we able to give what these hands really deserve? Here are some website that helps these artisans to keep the culture alive.

1. SaleBhai: SaleBhai is an Ahmedabad based ethnic e-tailer that markets products from Kashmiri and Rajasthani carpets to regional handicrafts ranging from Northeast to Kutch. With products sourced from over 100 cities and 250 select vendors, the company provides people with an opportunity to buy products in various categories from sellers across India. 2. Gaatha: The ‘Gaatha’ project was conjured to play the key role of storytelling and therewith bringing social and commercial benefits to the artisan settlements. They desire to become the instrument through which the artisans can directly connect with the global audience, to be the resource which helps craft sell not as objects but stories and ideologies. 3. The Indian Craft House: They hope to be able to feature Indian art and craft in its most unique and contemporary form and bring it closer to people across the world. The site is inhabited with a wide selection of products from every corner of the country, direct from the artisans or from the NGOs working closely with the artisans group. The objective is to make a fair price platform for these artisans who have very limited access to any market. 4. Hands Of India: It showcases the timeless creations made by the humble artisans of our country who are largely unaware of the real worth of their products, especially in a marketplace cluttered with mass produced replicas. This name signifies the skill and painstaking handwork of the craftspeople and the fact that these products are created using simple, natural techniques relying solely on the accumulated knowledge of generations of artisans and the skill of the human hand. It reaffirms our love for all things handmade. We at "Hands of India" work with these masters of traditional designs and hope to create a market for their products.

5. Okhai:Okhai products offer contemporary designs, all reasonably priced. Proceeds fromsales help these artisans help themselves – Okhai’s mission is to encouragewomen from less privileged backgrounds to acquire new skills; to give them theself-confidence and self-esteem required to earn by their own industry andinitiative; and to enable them to carry this newly discovered skill andconfidence into the wider world. Okhai understands the rich culture and traditionsthat these rural communities are steeped in and translates this heritage intoproducts by pairing traditional art with contemporary designs and modernprocesses.

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