Emirates Skywards marks milestone with 20 million members

Bangalore, 01 March 2018 - Emirates Skywards, the award-winning loyalty programme of Emirates airline, has reached 20 million members.

To celebratethis major milestone, Emirates Skywards will be celebrating with its members.Those travelling from Dubai on Emirates flights during the week beginning 4thMarch 2018 can look forward to little surprises at check-in, on board andin the lounges for some of its longest-standing members. 

In anaverage month, Emirates Skywards welcomes 220,000 new members across the globe.The top 5 countries with the largest member bases are spread across 4continents reflecting Emirates’ six-continent global network. UK has thebiggest membership base at 2.6 million, followed by the US with 1.8 millionmembers. Australia has 1.7 million members and India and the UAE, the airline’shome base, follow closely with 1.4 million members each. 

“Theprogramme has evolved in the 17 years since its inception in line with changingtravel and lifestyle habits. Emirates Skywards is focussed on delivering evermore personalised experiences for its members. We provide a wide array of earnand redeem options across a number of categories: travel, retail and lifestyleand across geographies, leveraging more than 100 partners worldwide,” explainsDr Nejib Ben Khedher, Senior Vice President, Emirates Skywards. 

Diverse spanof partners, personalised offers, and money-can’t-buy experiences 

EmiratesSkywards’ range of global and local partners are continually refreshed andexpanded to cater to the broad and diverse membership base. The programme staysrelevant to its members and provides value through an increasing focus on localpartnerships and personalised offers. Its most recent financial co-branded cardfor example was launched with Standard Chartered Bank in Pakistan, taking thetotal number of financial partners in various markets to 13. In the last year,Emirates Skywards has also added partners such as Mileslife, the airlinemiles-earning app, in China and Singapore, increasing Miles accumulationoptions for members and creating a seamless lifestyle experience. 

In additionto local partnerships, Emirates Skywards has also been applying data-driveninsights to increase member engagement. The loyalty programme has beendelivering more personalised and targeted offers using predictive datamodelling which has been well received by its members. 

EmiratesSkywards also has strategic partnerships with FlyDubai, Easyjet and Qantas, and13 other airlines offering members access to one of the world’s largestnetworks of global travel destinations. In addition, members can also earn andredeem Skywards Miles at 1.8 million properties worldwide through its 23partner hotel groups, making for a seamless travel journey. 

In 2017,Emirates Skywards members redeemed a whopping 35 billion Miles on rewardflights, hotels stays and exclusive access to the biggest events worldwide.Members also redeemed 9,000 tickets to 50 world-class events includingattending European Football matches, Formula 1® and the ATP Tour through theairline’s global sponsorships. Recently the programme also gave some membersthe chance of a lifetime with access to money-can’t- buy seats on a specialReal Madrid chartered flight where members got to travel with some of theworld’s biggest football stars. 

EmiratesSkywards has earned multiple accolades over its history, including mostrecently being recognised with the ‘Excellence in Management’ award at the 10thannual Loyalty Awards 2018 organised by FlightGlobal and Global Flight earlierthis month. The award recognises outstanding strategic thinking and teamleadership at Emirates Skywards and is based on areas such as businesstransformation and setting innovative strategic direction. 

EmiratesSkywards membership is free. Besides flight rewards and upgrades, members canearn and redeem Skywards Miles through over 100 programme partners includingairlines, hotels and retail & lifestyle outlets. Members also enjoymoney-can’t-buy-experiences at popular events worldwide and access to 41Emirates lounges in major cities worldwide. Other benefits include loungeaccess, priority check-in and boarding and special privileges for Wi-Fi andadvanced seat selection on board. 

For moreinformation visit www.emirates.com/Skywards


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