Fabindia launches its revolutionary retail concept in Mumbai

MUMBAI, November 23, 2017: Fabindia, India’s iconic lifestyle retailer, launches its new retail formatFabindia Experience Center in Mumbai. Located offKemps Corner, one of Mumbai’s prime areas, and spread over 10,000sq. ft., Fabindia Experience Center offers a unique shopping experience to its customers. The Experience Center focuses on the transition from transactional retail to experiential retail, in a format that aims at creating a destination hub that delights customers by creating experiences for everyone in the family.

Followingthe resounding success of its first Fabindia Experience Center in Delhi,earlier this year, Fabindia is now all set to launch the new format in Mumbai.In addition to its signature product offering, the Fabindia Experience Centerhouses a FabCafé, an Interior Design Studio, Organic Wellness Center and anAlteration Studio. This new format’s appeal extends to include customers withdifferent needs and varying age groups.

 “Weare investing in ‘experience’ and the goal is to interact with customers at awhole new level of engagement. The first Centre in Delhi was well receivedby our customers and we are very optimistic about its reception in Mumbai,”said Viney Singh, CEO, Fabindia Overseas Pvt Ltd.

With thisinnovative, multi-dimensional retail concept offering something for everyoneunder one roof, Fabindia Experience Center is designed to consistently givecustomers more reasons to return. It houses the complete Fabindia range –everyday wear and occasion wear for women, men and kids, accessories, home& lifestyle range, personal care products and organic foods. The OrganicIndia Wellness Center, FabCafe, Alteration Studio and Interior Design Studiohoused in this Experience Center come together to make this a one-stopexperience destination.

FabCafeprimarily focuses on bringing a nutritious menu highlighting India’s diversecuisine with a wide array of dishes representing various parts of the country.It creates a destination to unwind and enjoy healthy Indian food in a beautifulsetting.

Extendingthe focus on health and well-being, Fabindia Experience Center has a designatedspace for Organic India’s first Wellness store in Mumbai.The Wellness Centerallows customers to interact with trained consultants on various aspectsof health, lifestyle and wellbeing.

The InteriorDesign Studio (IDS) is a one-stop design solution to help create memorablespaces while providing a range of services such as consultancy on layouts,mapping spaces, product customisation and colour scheme coordination, etc thatcompletes the destination experience.

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