Facebook ranks Kerala Tourism Page as the Best FB page in 2017

Hyderabad, May 17th, 2018: In line with its proactive efforts in the social media space, Kerala Tourism’s Facebook page has trumped other state tourism boards by climbing on to the top slot. The Kerala Tourism Facebook page attained first place in a ranking done by Facebook based on total engagement with tourists that included reactions, shares and comments on the page between the January 1 and December 31, 2017 time frame.

The KeralaTourism page pushed the Jammu and Kashmir Tourism Department’s Facebook page tothe second place. The Kerala Tourism Facebook page had garnered 1.5 millionlikes to emerge as the top page. The Gujarat Tourism Facebook page was rankedthird.

Facebookrecently released the data on the top-ranked Facebook pages of governmentbodies, ministries and political parties in India. Mr. P Bala Kiran,Director, Kerala Tourism, has received the award at Facebook office, NewDelhi from Mr Nitin Saluja, Public Policy Manager (India, South andCentral Asia) today morning.

Shri. Kadakampally Surendran,Honorable Minister for Co-Operation, Tourism and Devaswom, Government ofKerala hascongratulated the entire team for this huge achievement.

Speaking onthe achievement, Smt Rani George IAS, Secretary, Department ofTourism, Kerala, said, “Kerala Tourism has been able to successfully conveythe reasons as to why Kerala is a destination that should be on every traveller’s itinerary.The department’s presence on social media has taken this message across tomillions across the world, and the new laurel from Facebook is indeedheartening.”

SriP Balakiran IAS, Director, Kerala Tourism said: “Kerala Tourism’sactivity on Facebook and other social media space has been focussed andproactive. The page has been able to keep travellers from India andabroad engaged with interesting and innovative posts on the various projectsand activities undertaken by the department. The ranking comes at a time whenKerala Tourism has upped the Digital marketing budget to 15% and beencommunicating to the people across the globe in exciting ways.”


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