Fashion Show for a cause to promote Handlooms

Hyderabad, September 24, 2018....Union Ministers Smriti Irani, Giriraj Singh to grace Maggam Telangana Vastra Show to be held on 27th September in the city at 5pm at N-Convention at Madhapur

Muralidhar Rao, National General Secretary of BJP will also join the show.

Disclosing this address a press conference here in the city today at Hotel Aditya Park Inn, Ameerpet, Mr. M. Rajamahender Reddy Program Convener accompanied by Ms. Ashwini Reddy, Ms. Saha Fashion Designers, Swatantra Bharathi and Santhosh Organising Committee Members and couple of weavers, said it will be a Fashion Show of weaves of Telangana.

The objective of the show is to showcase the talent of Telangana Weavers to the nation.  The perception of Telangana Weavers unfortunately is as the poor  and capable of weaving just Kurta Pyzamas and Basic Sarees. We want to change that image. They can do wonders if given an opportunity and encourages he informed.  The Telangana weavers have so much talent that they can weave a saree that can fit in a match box.

There was a weaver from Sircilla who set the world record by weaving a saree that can fit in a match box.  Instead projecting suicides, poverty and crisis, we want to change that perception that they too are on par with the best he added.  We want Union Minister Smriti Irani to see their talent so that whenever she makes any policies she will bear mind their capacities. 

Weavers from several clusters such as Gadwala, Siddipet, Kotthakonda, Uppada, Mahadevpur and Mangalagiri etc will be invited to the show. 

 The fashion show will have elevan sequences.  The sequence one will be Sri Venkateswara, Two : Hiranya – The Golden fabrics; Three : Modern Telangana;  Four: Gollabhama; Five : IKAT - Hi-Fashion; Six  :  Samaya;  Seven :  Jewels of Telangana; Eight : Influenced by the Wild; Nine : Opulence; Ten : Parinaya – Wedding Collection and the eleventh sequence Eleven will be “Swadeshi “the Spirit of India.

The Fashion Designers who works will be showcased include: Vijayalakshmi Mendu; Rajyalakshmi Gubba; Syeda Heena; Sonia; Shipa & Supraja Devi; Anita Sagar Tenali; Ashwani Reddy and Sahar.  Samskruti Jewellers and Maharana of India will also showcase their collection.

Three dance performances—Bathukamma, Pereni Group Dance and Kuchipudi Dance by Rangamani Voleti and her troupe. It will last for one and half hour.

To be organized  by Centre for Bharatiya Management and Development (CBMD) to commemorate the 150th Birth Anniversary of Mahatma Gandhi, Father of the Nation to support the cause of handloom apparels

Nearly 1500 people mostly sporting Handloom to grace the show to support the cause.

It is a not ticketed show. The whole purpose of the show is to promote and support Handloom garments. We need to bring back glory to handlooms.  Handloom clothes are eco-friendly and are naturally made. They support livelihood. Chemicals are not used in the dyes said Rajamahendar Reddy.

We found that the major reason for non popularity of handloom products is  its limited availability and negligible communication / publicity as a product with  inherent superior fabric quality. That is why we have chosen Fashion Show to get Telangana weavers an exposure nationally.

Handloom products are well appreciated by the young Indian because of its excellent fabric quality and a different over all look. Indian climate is primarily hot round the year and handloom products being airy are the ideal fabric to put on. However, handloom products are bought only for special occasions and not for regular usage thereby reducing frequency of purchase. This attribute needs to be highlighted strongly by way of promotion through mass media which would help enhance the level of acceptance and usage pattern amongst the people.

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