Father's Day - Products offered by designers of LoveThisStuff
LoveThisStuff.com (LTS) is an online marketplace which connects artisans with consumers. Through the platform,creative entrepreneurs such as designers, artists and hobbyists can sell their creations and curious buyerscan getoriginal, handmade products that break the norms of the mass market. India has a highly fragmented market of over 7 million creative entrepreneurs, artisans and designers. They usually operate as a one-person-show selling through Facebook pages, Whatsapp and offline exhibitions. This model can often stagnate when it comes to scaling a business and building a brand in today’s dynamic market. On the other hand, in an era of mass-manufactured goods, customers are always seeking something unique that resonates with their personality. At LoveThisStuff, a customer does not simply find, rather‘discovers’ products that they never knew existed. From hand-painted shoes, wooden sunglasses, up cycled home decor to personalized passport covers, every product on the site is uniquely crafted and breaks the norms of the mass market. Backed by Growth Story, the venture-builder platform founded by K. Ganesh and Meena Ganesh; LoveThisStuff has a seller-aligned business model. Their promise to the growing generation of entrepreneurs is simple - “You do what you do best; design awesome products. We will take care of the rest; marketing, sales, logistics and everything in between”. With big brands occupying the bulk of consumers’ mind space, it is very difficult for small scale designers to get exposure. The inability to manage multiple functions has led to challenges n scalability for small-scale businesses. LoveThisStuff aims to channelize consumerism such that original creations take the center-stage. Personalized products are in high demand today as they add a layer of depth and meaning to otherwise consumerism-driven mundane products. LTS has the largest collection of personalised products spanning across categories. Be it bathing towels, passport covers or even notebooks, the platform offers a wide range of products that can be personalized. LoveThisStuff’s technological prowess is demonstrated by the fact that each designer is empowered with personalised storefronts (xyz.lovethisstuff.com) with an intuitive UI that they can independently manage. LoveThisStuff is a free and fair marketplace. Designers can have their store up and running in less than 5 minutes; whether it is uploading their inventory, managing prices or orders, they enjoy flexibility of work with part time, full time or vacation mode. This is the game changer as, unlike other marketplaces, it places complete control in the hands of the designer. As a fair marketplace it allows sellers to set up their own shop policies that are transparent to consumer while buying the product. Moreover, all of these services are absolutely free for the entrepreneur! LoveThisStuff.com only charges commission on sales. LTS has more than 500+ designers registered with more than 15000+ distinct items from designers across the country. With the rise in small batch manufacturing and entrepreneurship, and growing trend of conscious purchase, LTS is presented with a huge opportunity to foster change at a grassroots level, giving designers the audience they deserve. More facts about LTS (As of March 2017) • Commencement of operations: October 2016 • No. of unique products on website: 15000+ • No. of independent designers: 500+ • ATV: Rs 1400 • More than 90% of designers on board are women • 70% of designers on board are full-time creative entrepreneurs • 20% are currently part-time are are willing to convert to full-time on finding a sustainable platform.