Bangalore, May 2018: Bata the European footwear major and India’s leading footwear brand has joined hands once again with fbb Colors Femina Miss India 2018 to become the official Footwear Partner for the beauty pageant, which crowned Manushi Chhillar its winner last year.

This partnership is an idealcoming together of two organizations that have been present in India fordecades and have been mirroring and supporting the aspirations and ambitions ofthe evolving Indian woman. 

As part of its associationwith the pageant, Bata will support the sub-contest to recognize one ofthe state winners as the lady with the most impressive and imposingpresence on the ramp, and crown her as Bata Miss Rampwalk,both at the zonal level as well as the national level. 

fbb Colors Femina Miss IndiaKarnataka 2018, Bhavana Durgam visited the Bata flagship store in VegaBengaluru to share personal styling tips and shoe trends, along with anecdotesfrom their inspirational journey. These store interactive sessions betweenshoppers will also be attended by leading fashion bloggers and media.

 “This partnership with MissIndia is a synergistic association and we are very happy to partner with themfor the second consecutive year. Both these brands understand the modern Indianwoman and have evolved over time to meet her needs and expectations. Thispageant has young girls at the forefront of style, fashion and beauty, makingit the ideal platform for Bata to showcase its latest collections that arefashion forward, in vogue and comfortable to wear.” saidSandeep Kataria,CEO, Bata India Ltd. 

Bata’s collaboration with thepageant last year was an enormous success, especially on social media, whereconsumer’s regularly spoke about their personal interactions with the beautyqueens at these stores.

  (0)   Comment