FICO Named a Leader in Digital Decisioning Platforms by Independent Research Firm

FICO was named a leader by Forrester Research in its report, The Forrester New Wave™: Digital Decisioning Platforms, Q4 2018. To download the full report, click here.

To deliver highly differentiated and real-time customer interactions, organizations are starting to use advanced analytics, business rules and process optimization to become adept at predicting and creating personalized experiences that are on target with customer needs. 

According to a separate Forrester report*, “A key challenge in digital business [is] deciding what to do in the customer’s moment of need – and then doing it. Digital decisioning software capitalizes on analytical insights and machine learning models about customers and business operations to automate actions… for individual customers through the right channel.”

In The Forrester New Wave: Digital Decisioning Platforms report**, Forrester evaluated decisioning platform vendors and named FICO a leader with “world-class decision management and analytics.” Forrester went on to state, “FICO is best for companies automating consequential business decisions. Because FICO supports both business-rules authoring and advanced analytics modeling, enterprises can use FICO to make sophisticated decisions. FICO also offers business solutions that encapsulate decision expertise for vertical and horizontal applications.” 

“We are honored to be named by Forrester as a leader in this emerging market of digital decisioning platforms,” said Bill Waid, vice president and general manager of FICO® Decision Management Suite. “FICO has deep roots and expertise in data analytics and we’ve been at the forefront of helping  businesses take action from intelligent data and measure the effectiveness of that action with an eye to improving outcomes.” 

To download the full report, click here.


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