Flipkart and Microsoft forge cloud partnership to expand e-commerce in India
Bangalore, February 20th, 2017: Today Microsoft and Flipkart, India’s leading marketplace, announced a strategic partnership to provide consumers in India with the best online shopping service. As a first step in the broad collaboration between the two companies, Flipkart will adopt Microsoft Azure as its exclusive public cloud platform. Microsoft CEO Satya Nadella and Flipkart Group CEO Binny Bansal announced the news today at an event in Bangalore.
“At Microsoft, we aim to empower every Indian andevery Indian organization with technology and key to this is forging strategicpartnerships with innovative companies like Flipkart,” said SatyaNadella, CEO, Microsoft. “Combining Microsoft’s cloud platform and AIcapabilities with Flipkart’s existing services and data assets, will enableFlipkart to accelerate its digital transformation in e-commerce and deliver newcustomer experiences.”
“Flipkart has always been committed to its vision oftransforming commerce in India through technology. Given Microsoft’s strongreputation in cloud computing, coupled with scale and reliability, thispartnership allows us to leverage our combined strength and knowledge oftechnology, e-commerce and markets to make online shopping more relevant andenriching for customers,” said Binny Bansal, Group CEO and Co-Founder,Flipkart.
Launched in 2007, Flipkart has amassed unparalleledscale in India through customer-centric innovations that have made onlineshopping a seamless, accessible and affordable experience for over 100 millionIndians. Its innovative disruptions like cash on delivery, No cost EMI, ProductExchange, easy returns, same day delivery and instant refunds have paved theway for the e-commerce market in India.
Starting with computing infrastructure, MicrosoftAzure will ultimately add a layer of advanced cloud technologies and analyticsto Flipkart’s existing data centres. Microsoft’s strong presence in India alongwith its global scale allows for continued growth and expansion, setting thestage for the long-term partnership.Flipkart plans to leverage artificial intelligence, machine learning andanalytics capabilities in Azure, such as Cortana Intelligence Suite and PowerBI, to optimize its data for innovative merchandising, advertising, marketingand customer service. With powerful insights about its business and new,intelligent services, Flipkart can deliver increasingly relevant andpersonalized experiences to its customers.