Following the Fresh Logo Launch, Monte Carlo Opens
New Delhi, June, 2018: Monte Carlo, India’s premium fashion brand gets closer to the West Delhi shoppers as it inaugurates its latest exclusive store in Rajouri Garden, a prominent shopping hub of the capital. The newly launched store is spread over a vast area of 1600 sq. ft., and offers a modern shopping experience
The newbrand outlet includes a diverse range of stimulating clothing options for menand women across all age groups. Its alluring ambiance is all set totreat its customers with contemporary décor, plush feel and ultimatecomfort. The staff at the store is specifically trained to deliver a smooth andpleasant experience to the customers.
MonteCarlo’s SS18 collection along with Luxuria, an opulent collection designed forelite buyers are featured at the new store. The SS18 collection boasts oftees, shirts, linen shirts, denims, trousers, dresses, shorts, tunics, jacketsand tracksuits for men, women and tweens (between 6-16 years), in lively colorsand quirky designs while the Luxuria collection features limited edition doublemercerized polo t-shirts, produced using premium fabrics and designed keepingin mind the international quality standards in textile industry.
“MonteCarlo’s new retail store in Rajouri Garden is one of our largest stores inDelhi. Following our strategy to revamp the brand identity and render it afresh appeal, the store features a discreet architecture and an utterlypleasing décor. It showcases a beautiful amalgamation of traditional andmodern, which creates curiosity amongst the customers, leaving them wanting toexplore and shop more at their every visit.” says Mr. RishabhOswal, President, Monte Carlo.
The newlylaunched store already registered a heavy footfall on its very first day withshoppers checking out the stylish SS18 collection and rejoicing the new lookand feel of the brand.
Recently,Monte Carlo also came up with a new logo, revamping its brand identity, wherein theblue background and red rectangle enclosing the text has been given up and thetagline is brought closer to the brand name ‘Monte Carlo’, which isgiven a new typography style. The triangle with letters ‘mc’ has beenretained, and given a dynamic appeal in order to connect with the fashionconscious populace and exhibit a contemporary expression.
Designedwith utmost planning and attention, the bolder and trendier logo signifies theethos of the brand better and will be featured in all brand communication,hence forth. The company has retained its tagline “It’s the way you make mefeel”.
“We decidedto revamp the logo after utmost planning. We wanted to design it in line withthe evolving time and with the transformation in patterns of our apparels whichreflects an international vibe. A lot of thought and diligence has gone intothe new logo which is quite stylish and vocal of the aesthetics and quality ofour apparels”, says Mr. Rishabh Oswal, President, Monte Carlo.
Monte Carlois already an established brand in North, Central and East India and enjoysgreat customer loyalty. The brand has always been bringing the latestinternational trends to Indian market and offering meticulously designedapparels of premium quality. Coming up with a new logo and adding more brandoutlets at prominent locations in major Indian cities is part of the brand’s newmarketing strategy to become the ‘one-shop-destination’ for the fashionenthusiasts.