Forever 21 brings Vidya Vox, Global YouTube Sensation to Bangalore

Bangalore, November 24, 2017: Forever 21, one of the most loved international fast fashion brands from Los Angeles, California, and part of Aditya Birla Fashion and Retail Ltd. partners with Vidya Vox, global YouTube phenomenon in India. The sensational singer inaugurated the new look of Forever 21 at Garuda Mall, Bangalore, today. Popular for her ingenious mashups, Vidya Vox has been creating successful hybrids by mixing the music of leading global artists and has nearly 300 million views on YouTube with more than 3.5 million subscribers on her Vidya Vox channel.

Forever 21is the title sponsor of ‘Vidya Vox Kuthu Fire Tour’ whichwill have Vidya Vox performing live across six cities. She will be performingin Bangalore on 24th November at St. Francis High School, 8th main,Koramangala.

Speakingabout this initiative, Rahul Jhamb, Brand Head, Forever 21 said, “Weare proud to partner with Vidya Vox and Radio Mirchi for ‘Vidya VoxKuthu Fire Tour’. As an exciting fast-fashion brand from Los Angeles(USA), which has brought new collections in association with budding musicstars like Justin Skye, Khaled etc. and music events like Coachella, thisassociation helps us take our consumer engagement a notch higher. Forever 21 isloved worldwide by the young fashionistas, and through this event we provideour consumers with this fantastic opportunity of meeting Vidya Vox in person.Forever 21 believes in providing endearing experiences that resonate with theyoung audiences and this partnership further reinforces our position as thegen-next brand. At Forever 21, we aspire to make the latest global runwaytrends accessible to fashion-conscious millennials by introducing new stylesevery week, thus ensuring that we are the most preferred fashion destination inIndia”.  

 VidyaVox, added, “I am super excited to be touring with Forever 21Mirchi Live. A big shout out to my fans in Bangalore, I look forwardmeeting you in Delhi and Ahmedabad. I do hope you enjoy my concert. I love youall and thank you for all your love and support so far, I’m truly grateful.”

Marking anew chapter in India’s fashion scene, Forever 21’s store at Garuda Mall,Bangalore houses the latest Holiday Collection. Complementing Forever 21 appareland accessories, the store will also feature its in-house brands,including 21MEN™, a line of fresh, fast fashion for men; andForever 21’s lingerie and shoe line. 

Forever 21hosted an exclusive Meet & Greet with Vidya Vox for the top 10 best dressedcustomers as well as its digital amplification contest “ Scream Kuthufire “,while the first 200 customers received gift cards worth Rs 500 each. Forever 21also created a special section called the ‘Happy Queue’ where consumers wereentertained with exciting giveaways and games.

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