Forever 21 Launches Fall ‘17 Collection in India

Bengaluru, October 12, 2017: Forever 21, a leading fast fashion brand from Aditya Birla Fashion and Retail Ltd launched its Fall 2017 collection with its unique #WeAreForever campaign celebrating individuality and inclusivity.Marking a new chapter in India’s fashion scene, Forever 21’s Fall ‘17 collection comprises of everything glamorous and edgy. The curated collection was showcased by famous fashion and style Guru Prasad Bidapa at a much fanfare gathering hosted at the Forever 21 store, VR Bengaluru, Whitefield. The showstopper for the evening was the stunning Sandalwood actress Aindrita Ray; she walked the runway with grace and splendor sporting the latest collection.

The event saw the glitterati of the garden city coming outin full swing. The guest list comprised of the crème-de-la crème of the fashionindustry, including world’s top snooker & billiards champion PankajAdvani, upcoming sandalwood actress Ria Malwade, pro-golfer and social activistNikki Ponappa.                                                                                                                                                Speaking at the launch,Mr. Rahul Jhamb, Brand Head,Forever 21 (India Business Operations), Aditya Birla Fashion and Retail Limited said,“We are happy to introduce the most awaited Fall ‘17 collection whichis inspired by the latest global runway trends. Fashion is an important toolfor self-expression and our fall campaign #WeAreForever strongly resonates thisthought. Our collection celebrates individuality and inclusiveness. It callsout "Come FALL in Love" which represents the largeness of ourcampaign. At Forever 21, we aspire to make high fashion accessible tofashion-conscious youngsters by introducing different styles every week. Thenew collection will be available across our 18 stores in the country. We wouldlike to thank all our patrons for making Forever 21 the most loved fashiondestination of the country.” 

Forever 21’s Fall ‘17 collection comprises of logotees, to sheer ruffle adorned blouses, velvet and silk camisoles that are setagainst denim jackets, skirts and trousers mirrors the spirit of thecollection. The new look of the classic moto jacket with studs is a wardrobemust have for the uber-chic women. Adding on to the collection is the widerange of accessories to choose from. Beanies, studded belts, golden hoopearrings, knee high socks, rose colored sunglasses and metallic booties, thesefashion accessories is surely going to up the glam quotient of the discerningwomen. The men’s casual wear offers an interesting variety of two tone denimsand track jackets with unique detailing and pops of color, velvet hoodies andcamouflage which will provide a fresh and modern spin to their wardrobe.

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