Fruitbowl Digital Opens The Insurtech World To New Possibilities With The Mcxtra App

26nd June, Mumbai: McXtra is a cutting edge Insurtech platform that enables users and their families to consolidate all their insurance policies in a secure vault. It offers insurance services and assistance across health, motor, life, travel and home insurances. The application is adaptable to both leading operating systems, making it easily available to a large audience.

Withthe insurance population set to touch 750 million by 2020, the systemssurrounding the process still remain stagnant in India. Hence, the objectivewas to leverage ‘intelligent solutions’ to deliver an optimal insuranceexperience.

Theintegrated​ media and tech ​agency was tasked with bridging the gap between theidea and technical construct of the idea feasibility which included complete UIUX, development and maintenance of the brand’s website and mobile application.The creation of this technology and its seamless accessibility on all Androidand iOS devices, connecting those who are seeking guidance and insuranceprofessionals who can provide these analytics and advisory.

Co-founderand CEO, Fruitbowl Digital Media, Faisal Amin says, “Working with the fastestgrowing area in the fintech segment comes with both opportunities andchallenges. It opened doors to newer and smarter avenues of technologicaladvancement that had to be implemented into a system that was user-friendly. Wetook the complexity of AI and Machine Learning and focused them into thesimplicity of our UI/UX, making McXtra an easy-to-use platform that aids inresolving some of the biggest problems of insurance consultancy all in a fewsimple clicks.”

McXtraallows an organization to extend its insurance services and emergencyassistance to customers and their immediate family through its team ofinsurance experts, customer experience managers and technology wizards.

Theapplication is free to download on Google Play and iOS App Store.




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