Fullerton India becomes the first non-banking financial services company to launch a loan

Bangalore, 20 March 2017: Fullerton India Credit Company Pvt Ltd. (Fullerton India), a leading non-banking financial company with a strong pan-India presence announces the launch of its Chatbot – Asha, India’s first robot salesperson. Available initially over Facebook Messenger, Asha will aid Fullerton India’s customers apply and obtain decisions for their personal loan needs.

Fullerton India’s Asha is aself-learning Chatbot and provides an interactive medium for customers with aFacebook Messenger account to apply, structure, submit documentation andreceive loan approvals, instantaneously, and without the need to download anyadditional application. 

FullertonIndia is committed to providing innovative, engaging and easy-to-use financialsolutions to its customers- across physical, digital and mobility channels –right through fulfilment to ongoing service, and has deployed a range ofleading technology and analytics capabilities to enhance the customerexperience. Asha, the robot salesperson represents yet another innovation aimedat easy 24/7, channel-agnostic access to its customers. 

Commentingon the launch, Mr. Anand Natarajan – Head ofStrategy & Business Execution, FullertonIndia, said“Fullerton India ispassionate about ensuring its customers benefit from a unique anddifferentiated experience, through their relationship with us, and we haveinvested in continuously enriching this experience, through better capabilitiesand leveraging of emerging technologies. Asha, is an important part of thisexperience, one with tremendous potential, and one we are particularly excitedabout.” 

The company also recently announcedthe launch of Finnovatica - a platform that seeks to nurture innovative ideasin the digital space from talented young minds from 6 premier institutes in thecountry. The company has also initiated the use of iLabs – a digital systemused to induct fresh graduates into the system. It is a research anddevelopment platform focussed on transformation of financial services throughinnovation leveraging new age technology solutions. Over the years, Fullerton India has been able to provide reliable,transparent and timely service, thereby building high levels of customer trustand satisfaction. 


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