Fullerton India’s Pashu Vikas Day featured in the Limca Book of Records

Bangalore, April 18, 2017: Fullerton India Credit Company Pvt Ltd. (Fullerton India), a leading non-banking financial company with a strong pan-India presence, has today announced that its entry has been accepted by the Limca Book of Records. The national record is basis Fullerton India’s cattle care events titled Pashu Vikas Day in 2014 and 2015.

A part of Fullerton India’s UDAY initiatives underLivelihood Advancement Programme, ‘Pashu Vikas Day’ involves setting up ofcattle-care camps, whilst reaching out to cattle owners to inform, educateand provide free treatment and medicines for the health of their cattle. Thefirst edition held on November 21 2014, had more than 22000 cattle treated onsingle day. The second edition of the camp held across 190 branch locationsturned out to be the largest cattle care programme in the country with 40000cattle being treated. 

Commenting on this initiative Rakesh Makkar, EVP& Head – Business Marketing and CSR, Fullerton India said PashuVikas Day is a part of our ‘Livelihood Advancement Programme’ and catersto a wide audience, benefitting over thousands of households. Since itsinception in 2014, Pashu Vikas Day has grown from strength to strength,successfully reaching out to cattle farmers across 9 states in India, with over2500 employee volunteers participating in the programme, the acknowledgement bythe Limca Book of records is a further endorsement of our efforts towardscattle care and rural development.” 

The Limca Book of Records documents achievements of Indianindividuals and corporates within the country and overseas. It’s a salute tothose who want to do something different and be remembered for theirdistinctive deeds. It has a wide range of information on several subjectsincluding the sections on human story, education, agriculture, medical science,business, sports, nature, adventure, radio, cinema etc. 

Fullerton India’s rural business, Gramshakti has touched thelives of over 8 lakh Indian households through its ‘Livelihood AdvancementPrograms’. ‘Pashu Vikas Day’, one of its major initiatives that wasinstitutionalised in 2014 and cattle care camps were organised across thecountry on a single day. 

Under thebrand UDAY, the company’s CSR initiatives focus on three keys aspects ofdevelopment namely social, economic and the environment. Some otherinitiatives undertaken are ‘Jeevika’, Gurukul – a skill development program foryouth, health checkup camps at and ‘Save the Eye’ camps that are running sinceJanuary 2008. In addition, the company organises regular tree plantation drivesand disaster relief camps.


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