Future Consumer Limited launches aloo bhujiya with an International twist
Bangaluru, February 28, 2017 – Tasty Treat, one of the leading packaged snacking brands marketed by Future Consumer Ltd has launched Aloo bhujiya with a twist by adding international flavors to its product range. The new range is available in four variants - Peri-Peri, Wasabi, Barbeque and Schezwan.
Bhujia is one of the most celebrated comfort food thatIndians love to carry with them, whenever they travel, within India or abroad.With this thought in mind, Tasty Treat created a fusion of International andIndian tastes. Tasty Treat has created a history in the namkeen category withthe launch of these innovative flavours.
Speaking about this twist of International flavors intasty treat aloo bhujiya, Mr.Rahul Kansal - Chief Marketing Officer atFuture Consumer Limited said, “As a brand, we believe in constantinnovation and creating unique experiences for our customer’s palate. Thislatest launch helps us to bring in innovation in a product as simple and basicas aloo bhujia.”
Tasty Treat has innovated in a staid category likebhujia, which for ages has not seen any innovation, unlike other categoriessuch as chips/potato wafers, nachos etc. Future Consumer Limited has createdthese variants to cater to the fast moving consumer generation, who areconsuming a lot of international flavors as part of their daily food.
Tasty Treat, as a brand, serves on-the-go-snacks andcaters to between the meal hunger. Its wide range of products includecategories like ready-to-eat snacks, beverages, wafers/biscuits, sauces, frozensnacks and more. Some of the popular products are cream wafer biscuits, mangobeverage, table sauces, namkeens, French fries, etc.