Future Consumer Limited ventures into the detergent category

Bengaluru 24th July 2019 : Future Consumer Limited – one of India’s fastest growing new age FMCG company’s forays into the detergent category. The FMCG 2.0 company has partnered with the Group’s fashion arm Future Lifestyle Fashions to co-create India’s only fashion first fabric care brand. Targeting the detergent category, Future Consumer introduces, ‘Voom’ a first of its kind fabric care and laundry brand that is designed by fashion experts.

Coming from the house of fashion that sells more than 30 crore garments a year, Voom is thoughtfully crafted keeping fabric care at its core. The brand is formulated in chemical labs and designed in fashion studios to ensure that your clothes get the love they deserve. Voom is developed by fashion experts from leading brands like fbb, Lee Cooper, Buffalo, fbb and Cover Story to name a few; who possess a deep understanding of the nuances of fabric care.

Voom goes beyond meeting the base requirements of a laundry product that removes stains and whitens the fabric. The brand understands the importance of maintaining the shape, shine and color of the fabric just as it was when it was bought from the store shelves. 

Ensuring no compromise on quality, Voom products are tested on 100+ types of fabrics by quality experts – Intertek.

With a wide assortment of fabric liquids that understand different fabrics and fashions, Voom is made with ingredients sourced from global industry leaders like Mane, Millken, Firmenich, BASF and Novozymes. Voom is currently available in Liquid Matic for Front Load, Top Load, and Bucket Wash, priced at a special offer price of Rs. 149, Rs. 139, and Rs. 119 respectively. The product has a Pro Colour Formula with long lasting fragrance to ensure what you wear always looks new and bright. Shape Defense Technology to ensure that your fashion and fit both look impeccable and Expert Shine Protection, so that your outfits always sparkle.

Ashni Biyani, Managing Director, Future Consumer Limited says, “We are happy to introduce a first of its kind product that goes beyond just a traditional detergent brand. Voom represents FMCG 2.0 and is an answer to the fashion needs of new-age India. The brands offerings is sure to create an edge and connect instantly with our consumers.”

Rakesh Biyani, Joint Managing Director, Future Retail Limited says, “As clothiers to the nation, we believe it’s our responsibility to create a product that understands the importance of the right fabric care. Voom is a culmination of FMCG expertise by Future Consumer and the deep knowledge that our fashion experts bring to the table. If you love being fashionable, Voom is the go to product.”

Voom is available at your favourite fashion stores like fbb, Central and Brand Factory. Customers can also walk-in to any Big Bazaar, Big Bazaar GEN NXT, Easyday Club, Aadhar and Heritage Fresh stores in the country and grab a bottle of the latest; Voom.

Love Clothes, Love Voom!


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