Future Lifestyle Fashions launches FashioNext 2018
Bengaluru, March 18, 2018: Future Lifestyle Fashions (FLF), the brand division of Future Group launched “FashioNext 2018”– an exclusive preview of their Autumn Winter collection. The event which was held on the 15th & 16th of March, saw the amalgamation of the best of fashion brands in its truest ‘HIGH –DEFINITION’ format. The 10 brands that were showcased included- Indigo Nation, Scullers, John Miller, Jealous 21, Converse, Urbana, Giovanni, Rig, Bare and Lombard.
FashioNext 2018 highlighted the unique stories thateach brand depicts through its collection, beautifully capturing theessence and aesthetics of the season. The showcase brought togetherbusiness stalwarts, retail channel partners, fashion influencers and people whoimpact the entire business of fashion in the country. The AutumnWinter 18 range was presented through a stunning fashion show where Bengaluru’sreputed models walked the ramp.
Speaking on the occasion, Shibani Mishra, CMO-FLF Brandssaid, “The FashioNext 2018 is one of its kind, a showcase of the highlightstories & collection of our uniquely positioned brands catering to almostevery age group -ranging from kids to the college goer, from the early- jobberto the boardroom CXO’s and for every occasion ranging from the casual hang- outwith friends to the formal evening gathering. We have invited the key decisionmakers from the retail industry, trade & channel partners, our front-endteam and everyone who impact our business; to give them an experience of ourbrands. The brands showcased here are the best in class in terms of product,pricing, display and overall brand experience. We’re excited to have ourcustomers try the collection exclusively crafted for them when these styles hitthe retail floor in July.”
FashioNext’18 has been a seamless journey from mind tomarket, bringing forth the efforts of the designers, the merchandisers,marketers and visual merchandisers to showcase the best of their brands. It hascultivated brands to cater to the aspirations of today's consumers by creatingexceptional experiences.