Gamle Appliances opens its first exclusive store in Faridabad
Faridabad: Gamle Appliances, one of the most modern kitchen appliance brands in India, would strengthen its share in Built in Kitchen Appliance Segment through entering into the franchisee model, exclusive stores called as Gamle World. Gamle Appliances opens its first Exclusive “Gamle World” at Faridabad. The store is spread over 700-800 square feet situated at Sohna Road, Faridabad. This retail space would offer the consumers to meet with the latest innovations in Kitchen industry. Through this Gamle World people will be able to feel the unique buying experience with combination of technical know-how through the experts sitting in the showrooms to educate the people on the products and their functionalities. This Exclusive Faridabad Store would enable Gamle to present full product range of Kitchen Chimneys, Cooktops and Hobs.
Announcing thelaunch, Mr. Sanjeev Dayal,Managing Director & CEO, Gamle Appliances said, "Openingour first store in Faridabad during the festival time is a moment of great joyfor us. The overwhelming response we got from our customers inspired us to takenext step and give a personalized experience of shopping. As Customer Experienceis the most important element for us, we constantly aim at improving upon theexperience of our customers by giving them a first-hand opportunity to view andhave a look and feel of the product before making a purchasing decision. Thisfestive season, Gamle is offering an assortment of high quality products todelight the customers with both price and product."
Customers can choosefrom the portfolio of Designer Kitchen Chimneys, Cooktops & Hobs, etc. Atthis exclusive store customers will be able to get proper guidance on theproducts, Size, suitability, and meet their requirements by the experts sittingin the showrooms. This educative drive will help them choose the right product.
Sharing the furtherexpansion plans, Mr. Dayal,said, “The company aims to further strengthen its customer connect and we are planningto increase our footprints across India in coming years. We plan to run 20fully operational stores in various states by 2018. These stores will go panIndia, in metropolitan cities including Delhi, Gurgaon, Mumbai, Chandigarh,Jaipur, Lucknow, Ahmedabad, Indore, Bangalore, Chennai and Kolkata. Thiswill add to our present network of multi-brand dealers.”
The company islooking at a capital expenditure of Rs. 1 crore to achieve thisgoal.
Giving some insightabout the vast industry, Mr. Dayaladded, "We estimate the market size of kitchen appliancesegment to be almost 650 -700 Crores consisting of Chimneys, hobs, built-inovens/micros/dishwashers etc. However, in Gas Cook tops the total industry sizein organized sector is assumed to be about 1000 Crores plus. The market inIndia is projected to grow at a CAGR of more than 25-30% during 2017-22.”