GAP launches ‘Recycle your Blues’ campaign

India, November 29, 2017: Gap announces “Recycle Your Blues,” a denim initiative starting from 4th - 14thDecember. Walk into your nearest GAP store and drop off any old pair of denims and avail 20% discount on the purchase of a new pair. Gap’s denim offering features over 50 styles of denim for different body types. Customers in the Delhi/NCR region have the added advantage of receiving free denim customization on purchase of Gap denim. Add personalized patches, embellishments or just play up the destructed denim trend. The denim customization will be offered across all 4 locations: Select CITYWALK, Saket, Pacific Mall, Tagore Gardens, Ambience Mall, Gurgaon, and Mall Of India Noida. The denim collected through this drive will be donated to charities.

Gap’s vision is tointegrate commitment to sustainability and this begins with the design and thedevelopment of products that look good, have lower impact on the environmentand bring confidence to Gap customers. Since the materials in Gap’s clothesgreatly contribute to each garment’s environmental impact, the design andproduction decisions have significant power to make the products moresustainable. This is brought to life through a series of initiatives that focuson developing product with a sustainability focus, tracking the lifecycle ofthe product to measure its impact, and sustainably sourcing raw materials.

To find out moreabout the campaign, visit: 

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