Gionee Launches Eight New Models with FullView Display

India, Nov. 27, 2017 – Gionee unveiled eight exciting new smartphones for China and global markets, each featuring a dazzling FullView display, making Gionee the first mobile phone manufacturer to offer this breakthrough technology on every product in its portfolio. New models are S11S, S11, S11 lite, M7 Plus, M7, M7 Power, M7 mini, and F205.

Chairman Liu Shared Gionees FullView Strategy at Launch Event. 

The companylaunched its new lineup at the Gionee Global Product Launch Event – Winter2017, in Shenzhen, China, and attended by nearly 500 members of the local andinternational media, as well as special guests, including brand ambassador andcelebrated actress Liu Tao and renowned portrait photographer Jesse. 

During theevent, Chairman Liu shared his insights about the smartphone industry, andaffirmed that Gionee’s strategic use of FullView display on all ofits models, not just its high-end models, puts the brand at the forefrontof the technological breakthrough driving market growth. 

Gionee’sstrategy of producing a complete line of FullView display smartphones is also astrategy of product innovation and product differentiation,” said Gionee Chairman Liu Lirong duringhis speech. In addition to features like longbattery life, security, and quad-camera photography, we will also be carryingforward other hallmarks of Gionee products. These include innovative functions,materials, and interactive experiences. Gionee will continue to makebreakthroughs. This is how our products embody Gionee’s brand philosophy of‘technology for a better life.” 

To equip itslatest models with FullView display, Gionee leveraged its vast R&D andmanufacturing resources, extensive sales network, and strong supply chainintegration. This required close cooperation with Samsung to implement itsAMOLED screen technology, which has become the benchmark for smartphone screensin the industry. Gionee is one of the few smartphone makers to get a steadysupply of this state-of-the-art technology. 

FollowingChairman Liusspeech, Jesse, the photographer most famous for his portraits of “TheHandsomest 85-year-old Grandpa,” shared his appreciation for the new-generationcamera capabilities found on Gionees new smartphones, along with his insights about how to shootgreat photos. In turn, Miss Liu Tao shared herthoughts about the stylish designs of Gionees latest smartphones, as well as howto take a beautiful selfie and look fashionable.  

S11 toLead Gionees Overseas Offerings: 

Among Gionee’snew models, S11, S11 lite, M7 Power and F205 will be sold worldwide,with S11 being the flagship product for overseas markets,targeting young, influential, fashionable consumers who rely on mobiledevices to access the Internet, especially social media, play games, takephotos and stay in touch with friends. 

Gionee equippedthe S11 with its four camera that include 16MP + 8MP dual camerain the front, 16MP + 5MP dual camera in the rear and real-time hardware-levelbokeh that will recognize you as the object and blur the background, andupgraded beauty modes. 

S11’s5.99-inch, bezel-less FullView display with 18:9 aspect ratio provides amore satisfying interface for watching videos, playing games, browsing theInternet, reading, taking and sharing beautiful photos. 

The S11’sstylishly curved body shape perfectly fits in the hand, and is craftedusing nine types of manufacturing innovations, including a 20-stepsophisticated process, create a uniquepattern, which combined by micron-level texture, with the width and density assmall as 5μm, which let the body surface could reflect light with prismatic 3Deffects. 

Powered byan octa-core P23 processor, this high-end phone comes with 6GB RAM and 64GBROM. The storage is expandable up to 256GB via microSD card. It runs on Amigo5.0 based on Android 7.1 with a battery capacity of 3410mAh. 

S11S setsthe benchmark for Gionee photography enthusiasts: 

Gionee equippedthe S11S flagship of the S Series in China with its four camera that includesan impressive 20MP + 8MP fixed-focus dual camera in the front and 16MP +8MP auto-focus dual camera in the rear – the best camera capability in Gionee’sportfolio. S11S also includes customized photo processor DSP, provides enhancedHDR Effect and wider dynamic range, hardware-level bokeh and other S Seriescapabilities and features. 

S11S alsofeatures S Series’ new high-tech design aesthetic. Its stainless steel frameprovides a stronger case than aluminum alloy, and its highly polished surfaceappears more luxurious, while providing a comfortable grip. 

The slimframe allows for a higher screen-to-body ratio, a 6.01-inch FullView Displaywith Samsung AMOLED screen and FHD+ 2160*1080 resolution, providing a moreenjoyable game and movie experience. 

S11S’s longbattery life of 3600mAh with Intelligent Power Management System andfast-charging capability provides users with up to 13.5 hours of non-stopusage – a 20 percent improvement over the previous model. This is complementedby the phone’s large memory combination of 64GB ROM + 6GB RAM with expandablestorage up to 256GB, and Helio P30 processor that provides a smoother operationoverall. 

S11S offersa higher level of payment security with bank card binding as well as NFCpayments such as bus card swipes. Additionally, the phone has higher datasecurity with Anti-theft 2.0 and Private Space. 

M7 Plusto top the Gionee lineup : 

Gionee’s new M7Plus represents the highest level among its products for Chinamarket, equipped with a dual security chipset that guarantees thesecurity of payment, system and data; battery capacity up to 5000mAh; and6.43-inch, Samsung AMOLED 18:9 FullView display. In addition, this flagshipsmartphone comes with 6GB RAM and 128GB ROM, powered by Qualcomm Snapdragon 660processor. 

M7 Plus isexpected to appeal to professionals who need next-level security. The model alsooffers capacity to transfer amounts via Alipay IFAA2.0standard.

M7 Plus alsois the first Chinese brand phone to offer wireless charging, the first to haveartificial intelligence, and Automatic Speech Recognition to cancel orders,andprovide fast payment with a single touch. 

Pricingand Availability of the eight new launched products






December 2017



December 2017

S11 lite


January 2018

M7 Plus


January 2018



December 2017

M7 Power


December 2017

M7 Mini


December 2017



December 2017

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