Gionee launches M7 Power; allows users to ‘Do More - Be More’

Nov 16, 2017 – Bolstering its product portfolio in the Indian market, Gionee India – one of the leading handset manufacturer in the country, unveiled its latest mobile marvel Gionee M7 POWER in India today. Bringing its brand ethos to life i.e. of launching products that are as unique as the people who use them, Gionee India is all set to launch its first handset that offers FullView Display and the exclusive 3D photo feature. These unique features will enable users to explore a whole new side to the world of visual experience and photography. With the launch of M7 POWER, Gionee further solidifies its positioning in the Indian market after securing a loyal customer base of 1.25 crore Indians.

M7 POWERdistinguishes itself with next-generation full-view display, long-lastingbattery and super performance. Equipped with a built-in 5000mAh high-qualityBattery powered by intelligent management system, the phone possesses a 4GB RAMand a 64GB ROM to offer an upgraded userexperience, assisting to multi taskwithout latency.

Thispredominantly consumer friendly and durable device will be competitively pricedat INR 16,999, and will be available in three striking color options, i.e.Blue, Gold and Black across all retail stores in India starting November 25th,2017.

The devicecan be pre-booked on Amazon starting November 17th to November 24th,2017.Customers who pre-book the device would avail exclusive offers that wouldentail a 6 months warranty for free one-time screen replacement, extra INR 3000off on exchange and 10GB extra data from Jio for 10 months on recharge of INR309 and above. Additionally, there will be no cost EMI on credit cards startingINR 1417 per month.

Commentingon the launch, David Chang, Global Sales Director, Gionee India stated, “Wehave grown exponentially as a brand in the country over the last five years.India is at the cusp of smartphone revolution with new user base multiplying bymanifolds and existing users graduating to newer and smarter devices. Bettingbig on this wave, Gionee has strategically decided to tap on its power tocreate smart products which are loaded with exclusive features, especiallycustomized and localized for our growing consumer base in India. M7 Power isanother intuitive product which in the true sense is a device that promises toempower its users with superior quality and seamless experience with manyfirsts to its credit from the 3D photo concept to a full view infinity display.Thus, reinforcing our ambition to be featured among the top 5 brands in 2018!”

Gionee M7POWER is fortified with Full View Display complemented with Gorilla Glass 3 onthe front side, which makes it clean and chic. With an 85% of higherscreen-to-body ratio, M7 POWER’s wider field of vision offers a stunning visualexperience while watching videos, playing games, reading and using the split-screenfunction.

In additionto its FullView display, M7 Power is a savvy choice; given the “ultra-longbattery life” that is the DNA of the M Series, which helps ensure worry-freeall-day use. M7 Power’s slim body houses a 5,000mAh high-quality Li-polybattery that offers a high-power density of 680 Wh/L. Gionee’s exclusiveintelligent power management system efficiently controls power consumption. Theextremely long battery life enables users to enjoy the best moments in life orat work to the fullest without worrying about “low battery”.     

M7 Power’sQualcomm® Snapdragon™ Octa-core Processor offers a basic frequency of up to1.4GHz. The 4GB RAM ensures smooth and glitch-free operations whether forgaming or mobile office applications, enabling users to perform multitasks withease. All this enables M7 Power to be extremely practical and stand out amongcompetitor products in the same price range.  

M7 Poweralso excels in photo taking, equipped with a 13MP rear F2.0 camera and 8MPfront camera, allowing it to quickly record user moments even under poorlighting conditions. Take selfies through the front camera with advancedsoftware algorithms. M7 Power will automatically blur the background, makingthe selfie look more beautiful.

The 3D photofeature of the M7 power stands out as one of the key highlights. The user needsto go around an object to form a three-dimensional dynamic picture, post whicha live photo can show the object with multiple angles for deeper details. Turnthe phone or slide screen to enjoy the 3D picture -stroll around like you arein the middle of the scene. A brand new and fun experience for everyone.

M7 Power’sdesign beauty extends beyond its FullView display. The body of M7 Power isdesigned as an entire piece, available in three colours: Gold, Blue, and Black.A laser-engraving technique distinguishes the stamped aluminium body of thegold M7 Power, and laser drilling delivers a high-tech look on the black andblue M7 Power. These processes allow the metal body to have a diamond-likelustre too, showing different shades under different lights and at differentangles.

Furthermore,as security remains the top priority for Gionee, M7 Power offers Private Space2.0, fingerprint security and app lock to fully protect user security.Multi-function fingerprint identification can quickly unlock the phone in asafe and easy way. When taking a selfie, you can start the shutter by a simpletouch, making the whole process more convenient. More functions are added on thefingerprint sensor; besides camera shutter, you can turn on Torch, Recorder orCamera in shortcut while screen is off or locked

Embeddedwith Amigo 5.0, the M7 POWER has a WhatsApp clone feature that enables users tocreate three WhatsApp accounts, allowing them to differentiate their personaland professional life.

The deviceallows a user to split screen, making it possible to juggle differentactivities on one screen at one time. Rooted with Intelligent eye protection,the device has a blue light filtering which protects the user’s eyes andreduces fatigue, making a long time use of the phone more comfortable.

Extendingmore power in the hands of the consumers Gionee India has also joined handswith PayTm and Jio to announce an exciting offer with this launch. Everypurchase of Gionee M7 POWER will come with 2 PayTM Cashback Voucher Codesentitling customers with INR 250 cash back on a base buy of INR 350 from PayTMMall. New or existing Jio Customers who purchase M7 POWER will get 10 GB dataeach month for a period of 10 months on any data recharge of INR 309 and above.


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