GNRC #NeverStop Guwahati, a fitness awareness initiative by Virat Kohli’s gym chain Chisel
Monday, September 4, 2017; Guwahati: Guwahati will witness a one-of-its-kind event on September 9 when Virat Kohli’s fitness initiative, Chisel, will host a day-long activity to promote health and fitness among the citizens.
GNRC#NeverStop Guwahati is an initiative undertaken by the Dighalipukhuri centre ofChisel, the fitness chain promoted by Indian cricket captain Virat Kohli. Theday-long event will have various health and fitness modules like marathon,cycle rally, yoga and Zumba besides fitness challenges featuring arm wrestling,cross-fitness etc.
“We atChisel believe that apart from working out at the gym, outdoor activities are amust for staying fit. To lead an active life, one should be healthy and fit.#NeverStop Guwahati highlights that enthusiasm to stay fit and carry out ourday to day activities,” said Bhaskarjyoti Das, franchiseowner, Chisel Dighalipukhuri while addressing a media conference atthe Guwahati Press Club on Monday.
#NeverStopGuwahati will start with a 10-km marathon starting from Chisel at 6am whilea cycle rally will be flagged off from the same venue at the same time. The25-km cycle rally will move towards Chandmari and will cover one half of thecity.
At Chiselgym and fitness centre located near Dighalipukhuri, yoga and Zumba sessionswill start at 8:30 am while the fitness challenge contests will beginfrom 10am. These events are open to all.
“Whilepeople are falling prey to lifestyle diseases, self-care in terms of keepingoneself fit is seen as something too simple, yet not practiced. In order tocreate that space for a healthy living, Chisel Dighalipukhuri presents#NeverStop Guwahati, a one-of-its-kind festival in the city which will guideyou to a better living in-spite of your busy schedules,”added Bhaskarjyoti Das.
The day-longevent will end with prize distribution and cultural programme in the evening.
Guwahati-basedpremiere healthcare institute GNRC Hospitals is the titlesponsor at the event while city-based PR and reputation managementcompany Life’s Purple is a partner. Sports event managementcompany Rough It Out is the organizing partner for themarathon while outdoor adventure promoter Everything Outdoor isorganizing the cycle rally.
“#NeverStopGuwahati is an able effort to create a society full of healthy people which inturn will help nation building. We all know that health is wealth. A healthypopulation is also one that is energetic, one that contributes to and drivesthe economy. So, as conscionable members of society, it is our responsibilityto relentlessly endeavour to progress in the direction of health for all,smiles for all,” said MadhurjyaBorah, managing director, GNRC.
Otherpartners at the event include ZoomCar, Anuradha Cineplex, EclecticNortheast, G-Plus, 92.7 Big FM, Health n Nutrition, As Nutrition and MaxProtein. “I am thankful that the corporate houses in Guwahati arecoming forward to spread awareness on health and fitness. We wish that throughthis initiative people in Guwahati will become more aware and try leading ahealthy lifestyle,” added Bhaskarjyoti Das, franchise owner,Chisel Dighalipukhuri.
Chisel is astate-of-the-art gym and fitness brand promoted by Indian cricket captain ViratKohli. The Guwahati gym, opened at a floor-space of 3,200 square feet nearDighalipukhuri, has recently celebrated its one year of operations.