GNRC #NeverStop Guwahati by Virat Kohli’s gym chain Chisel witnesses record fitness enthusiasts
Saturday, September 9, 2017; Guwahati: A record fitness enthusiasts from Guwahati, Bongaigaon, Shillong and other parts of the Northeast participated at GNRC #NeverStop Guwahat on Saturday. Organized by India cricket captain Virat Kohli’s gym chain Chisel, the event saw more than 1,000 health and fitness enthusiasts participating in various competitions like cycling, hill climbing, cross-fit challenge, arm wrestling etc.
GNRC#NeverStop Guwahati is an initiative undertaken by the Dighalipukhuri centre ofChisel, the fitness chain promoted by Indian cricket captain Virat Kohli. Theday-long event saw various health and fitness modules like hill climbing, cyclerally, yoga and Zumba besides fitness challenges featuring arm wrestling,cross-fitness etc.
“We atChisel believe that apart from working out at the gym, outdoor activities are amust for staying fit. To lead an active life, one should be healthy and fit.#NeverStop Guwahati highlights that enthusiasm to stay fit and carry out ourday to day activities,” said Bhaskarjyoti Das, franchise owner,Chisel Dighalipukhuri.#NeverStop Guwahati started with a hill climbing run from Chisel at 6am whilea cycle rally was flagged off from the same venue at the same time. NotedAssam actor Nayan Nilim flagged off the hill run and the cycle rally. “Iam happy that Chisel has taken the initiative for such a fitness movement.Besides, Chisel is helping raise funds for the Assam floods victims throughthis campaign. This is a noble cause and I wish everyone will come forward andhelp,” said Nayan Nilimaddressing thegathering. At Chisel gym and fitness centre located near Dighalipukhuri, yoga and Zumbasessions started from 10 am while the fitness challenge contests willbegan soon after.
“Whilepeople are falling prey to lifestyle diseases, self-care in terms of keepingoneself fit is seen as something too simple, yet not practiced. In order tocreate that space for a healthy living, Chisel Dighalipukhuri presents#NeverStop Guwahati, a one-of-its-kind festival in the city which will guideyou to a better living in-spite of your busy schedules,”added Bhaskarjyoti Das.
The day-longevent ended with a prize distribution ceremony and cultural programme in theevening.
Guwahati-basedpremiere healthcare institute GNRC Hospitals is the titlesponsor at the event while city-based PR and reputation managementcompany Life’s Purple is a partner. Sports event managementcompany Rough It Out is the organizing partner for the hillrun while outdoor adventure promoter Everything Outdoor organizedthe cycle rally.
“#NeverStopGuwahati is an able effort to create a society full of healthy people which inturn will help nation building. We all know that health is wealth. A healthypopulation is also one that is energetic, one that contributes to and drives theeconomy. So, as conscionable members of society, it is our responsibility torelentlessly endeavour to progress in the direction of health for all, smilesfor all,” said MadhurjyaBorah, managing director, GNRC.
Otherpartners at the event include ZoomCar, Anuradha Cineplex, EclecticNortheast, G-Plus, 92.7 Big FM, Health n Nutrition, As Nutrition and MaxProtein. “I am thankful that the corporate houses in Guwahati arecoming forward to spread awareness on health and fitness. We wish that throughthis initiative people in Guwahati will become more aware and try leading ahealthy lifestyle,” added Bhaskarjyoti Das, franchise owner,Chisel Dighalipukhuri.
Chisel is astate-of-the-art gym and fitness brand promoted by Indian cricket captain ViratKohli. The Guwahati gym, opened at a floor-space of 3,200 square feet nearDighalipukhuri, has recently celebrated its one year of operations.