Goa CM Manohar Parrikar to flag off 2nd edition of JK Cement SwachhAbility Run .

New Delhi, November 1, 2017: JK Cement, India’s premier cement company invites all runners to lace their running shoes once again for the upcoming JK Cement SwachhAbility Run starting November 5th. In its second edition, the run will unfold in 5 cities over a span of 5 days--starting from Goa across Belagavi, Hubballi and Mangaluru before closing in Bengaluruon November 12th. Goa Chief Minister, Manohar Parrikar will grace the inaugural run as the Chief Guest in Goa on November 5.

JK Cement is anorganization that cares. It operates on a business model built with sensitivityas one of its cornerstones and an organizational commitment for a better world– for customers, stake-holders, employees and last but not the least, for the communityat large. This unique runorganized by JK Cement in 5 cities is aimed at supporting two significantsocial causes – inclusion of disabled people as equals in the society whilepromoting the Hon’ble Prime Minister, Narendra Modi’s flagship programme ofSwachh Bharat.


The J.K. CementSwachhAbility Run draws its inspiration from the spirit of selfless service,epitomized by The Indian Army and is the brainchild of Kargil War veteran MajorD P Singh. A Limca Book of Records holder, Major Singh is India’s first bladerunner who has more than 18 marathons to his credit. Major Singh says “We arevery proud to contribute to Prime Minister Narendra Modi’s initiativescommitted to the welfare of Divyangs. At the same time, we feel it’ssignificant that these disabled people put faith in their abilities which canchange the perception of society towards them and gain respect rather thansympathy. We are providing them that platform to show their hidden abilities onfield. This is the sole agenda behind JK Cement SwachhAbility Run.”


The event includestwo categories of runs--10km and 3km. 10 km run which is a timed race, is openfor all to participate, however in order to encourage more participationtowards the cause, 3 km run will be done alongside especially for school childrenand for anyone else who wishes to run a shorter distance

After the run, theparticipants including the specially abled, will clean a designated area as apart of the Swachhta Drive. JK CementSwachAbility Run has also partnered with non-profit organisations like ‘The Challenging Ones’ and ‘Flags of Honour’ to drive thisinitiative.


Mr. Raghavpat Singhania – Special Executive, J.K. Cement Ltd says “We are delighted to be associated with the noble causeof SwachhAbility for the second time. The mission of SwachhAbility resonateswith JK Cement’s core philosophy and values of giving back to the society. Itis the most creative platform to spread awareness about the two major socialcauses. This year we hope to make it bigger with higher levels of enthusiasm& spirit and are happy to extend the invitation to everyone to join usfrom November 5th onwards at the 2nd edition of the JK CementSwachhAbility run.”


Registrations willclose one day prior to the run for all the cities. Both the runs are free ofcost for persons with disabilities. Over 12,000 participants are expectedto join the run across five cities spanning over five days.One can register asa participant by simply logging on the JK Cement SwachhAbility Run website viathe link given below. Registration is venue and run wise –


  (0)   Comment