Pune, November 16, 2017: Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for the 8th Consecutive Year*, today announced the inauguration of its first Industrial Park in the country, at the official inauguration ceremony conducted in the factory premises in Ranjangaon, Pune. With this new development, Haier will be generating 2000 new direct jobs along with 10000 indirect employment opportunities in the ecosystem. The event was presided by the Hon’ble Chief Minister of Maharashtra, Mr. Devendra Fadnavis, Mr. Liang Haishan, Executive President of Haier Group, Mr. Song Yujun, Managing Director, Haier Appliances India and Mr. Eric Braganza, President, Haier Appliances India. To grace the occasion, other dignitaries such as Mr. Zheng Xiyuan, Chinese Consul-General in Mumbai, Mr. Li Baijun, Economic and Commercial Counselor of Chinese Embassy in India and Mr. Wang Shicai, Commercial Counselor at the Consulate General China in Mumbai, were also present at the event.

The ceremony was held to announce the official openingof Haier’s first industrial park in the country in Ranjangaon, Pune. The MoUbetween Haier Group and the Maharashtra government was signed in the year 2015in line with Central Government’s ‘Make in India’ initiative, followed by thegroundbreaking ceremony in 2016. Haier India has invested a total of INR 600crores towards the expansion of the facility. With this development, Haier willbe more than doubling the production capacity of refrigerator to 1.8 Millionunits and initiating the production of new categories like, LED televisions, WashingMachines, Water Heaters and Air Conditioners. The industrial park will nowenable the brand to manufacture 3.8 million units of the aforementionedproducts in total. 

Along with the increase in production capacity, theestablishment of this new facility will also generate employment opportunitiesin the state of Maharashtra. This will further increase the existing workforcein the factory by adding 2000 new employment opportunities. 

In 2015, Haier India won the prestigious ‘Make inIndia Awards for Excellence’ under the consumer durable category for itscontribution to the growth of the country’s economy. 

Hon’ble Chief Minister of Maharashtra, Mr.Devendra Fadnavis commented on the occasion, “I’mextremely delighted to see the industrial park ready to start production and Istrongly believe that this will have a very positive impact on the industrialinvestment in the state of Maharashtra. For the state government, an industrialpark like Haier’s will offer economies of scale with the development of landand infrastructure. It also helps in industrial development while contributingto generation of employment and creation of social infrastructure.” 

Commenting on the occasion, Mr. Liang Haishan,Executive President of Haier Group said, “India hasemerged as one of the most important strategic markets of Haier Group. With itsenormous market potential, it is necessary for us to continuously invest,deepen the localized three-pronged strategy, increase the responsiveness andmeet users’ needs. With Maharashtra being one of the most competitive states inIndia with its high industrial level and leading economic scale, we’re veryoptimistic of the collaborative growth and opportunities that will arise fromour new industrial park.” 

Mr. Song Yujun, Managing Director, Haier Indiasaid “India is one of the key markets for Haier and we havebeen able to grow at a phenomenal pace in the country in the past 13 years. Theoptimistic year on year growth signifies the potential that lies in the Indianmarket and hence gives us an opportunity to further expand operations in thecountry. Thus, this manufacturing facility lays the foundation for the brand tostrengthen its presence in India.” 

Mr. Eric Braganza, President Haier India added, “Theexpansion of our existing manufacturing facility in Pune into our firstindustrial park began in 2015 and today, it is a moment of great pride for usto witness that vision come to fruition. In alignment with the ‘Make in India’initiative of the central government, we have invested INR 600 crores enabling usto locally manufacture products across all categories. The opening of thisfactory will not just scale up the production capacity but will also decreasethe overall dependence on imports and simultaneously increase exports fromIndia in the near future.”

  (0)   Comment